About us

Overview

RedEye is a conversion rate optimisation specialist with practical, in-house expertise in usability, web analytics, behavioural email, user experience design and AB/multivariate testing.

Our unique client services team and dedicated account managers have always been part of our business, ensuring we provide the best service possible for our customers.

Now, with over a decade of experience, we provide a range of services devised to help clients improve conversion through understanding their customers and targeting them effectively.

Companies come to RedEye for the following reasons.

• Our highly sophisticated technology enables indepth reporting and extensive segmentation, unavailable elsewhere in the market.
• Our dedicated team prides themselves on delivering a high standard of service, whether it is through email, usability of analysis.
• We are committed to helping you improve ROI and make more money for your business. (The results speak for themselves.)

The history

RedEye was established in London in 1997 as an analytics business. In 1998 the company devised the first fully featured integrated site and campaign analysis tool and by 2001 RedEye ran the first behavioural email programme.  In 2005 the company bought e-relationship marketing Ltd ‘e-rm’, strengthening the integration between analytics with email marketing in order to improve conversion.  During this time optimum.web also became part of RedEye, expanding RedEye’s services to website usability.

In 2010 Behavioural Email onDemand launched. This self-service solution provides a simple way for companies to send behavioural email such as basket abandonment.

RedEye now has three UK offices (London, Milton Keynes and Crewe). In March 2011 RedEye opened an office in Dusseldorf, Germany. This was shortly followed by the first U.S office opening in New Jersey.

Today RedEye helps hundreds of clients improve online conversion. Clients include Skype, Ford, French Connection, Radley, Superdry, Interflora, Monarch, Haven, Sainsbury’s Bank and esure.

Other info you might be interested in…

RedEye previously won the NMA Award for ‘Best Use of Email’ and was shortlisted in the Econsultancy Innovation Awards 2011 for ‘Innovation in Email Marketing’.