Email & Website Optimisation

Improving conversion for over a decade

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Our people

Mark Patron, CEO

Mark has been involved with RedEye since 2004. First as a non-executive director he helped the company grow by introducing e-rm and optimum.web to the company before being appointed CEO in 2006. Previously Mark was MD of Claritas, now part of Acxiom, which he built over 14 years into the UK’s leading lifestyle data business, with 350 staff and over £30m revenues. He was a non-executive director of Transactis and Chairman of Abacus Europe, the data division of DoubleClick and now part of Epsilon.

Matthew Kelleher, Commercial Director

Matthew Kelleher joined RedEye in 2006.  A Masters graduate in Economics from the LSE, Matthew worked for Acxiom for 16 years, starting at NDL, Claritas and most latterly Acxiom. He undertook a variety of divisional director roles, most notably launching Claritas Interactive in 1999 and overseeing its European development. A founder member of the DMA Email Council, Matthew is responsible at RedEye for the service and delivery of email solutions for all clients as well as for the growth of the business.

Garry Lee, Chief Operations Officer

Garry Lee has worked in online analytics for over 10 years. He began client side using the original WebTrends products and has spent the past 9 years with RedEye focusing on online behavioural services and segmentation. During this time Garry produced the first UK results from analytic driven behavioural email, led industry setting analysis tracking technologies and launched a leading media attribution system – Media Mix. Garry is a professional member of the Web Analytics Association.

Tim Roe, Director of Data and Deliverability

Tim RoeTim heads the data segmentation and deliverability strategy for RedEye clients. Tim has over 20 years marketing experience.  He is currently developing the use of online engagement segmentation to optimise and improve clients ROI from email. Tim’s experience covers the main vertical markets including travel, retail, finance and gaming. Tim is a professional member of the IDM and has spoken at a number of industry events. He also sits on the Best Practice and Legal hub of the DMA (email).

Chris Gibbins, Head of User Experience

Chris Gibbins has extensive hands-on experience in usability testing, user experience research, eye tracking, information architecture and user-centred design; plus, a background in web development, animation, illustration and art. Chris joined RedEye’s specialist usability division, optimum.web, in 2007. Over the last few years he has played a vital role in the development and implementation of RedEye’s conversion rate optimisation strategy combining usability, analytics and AB/multivariate testing.

Alan Burns, Chief Technical Officer

Alan started his career in IT at the Science and Engineering Research Council, researching computer networking on the project that created The Internet.  In 1979, he joined Systems Designers Ltd (now EDS, an HP company) as a programmer on the first commercial packet-switching network for the Deutsche Bundespost.  After 11 years Alan co-founded an eCommerce Solutions company which he ran for 12 years.  Alan joined RedEye in 2003.

Nick Bareham, Business Development Director

Nick has been selling data-driven marketing solutions for 11 years. A Brunel University graduate of Economics and Law, stints at QAS, CACI and Epsilon have seen Nick working closely with clients including AOL, FCUK, Halfords, IKEA, Office Depot, LMUK, RBS and Skype. Currently completing the IDM’s Diploma in Digital Marketing, Nick’s current responsibilities encompass new business, partner and product development.

Andrew Stockwell, Client Services Director

Andy has over 10 years experience in Email, Analytics and Conversion Rate Optimisation. After working at HP managing technology and consultancy projects Andy joined RedEye in 2002. Andy has a degree in Marketing and the IDM’s Diploma in Digital Marketing to go along with his passion for all things in the online space. Andy is responsible for ensuring RedEye’s unique portfolio of products and services are used to best effect by all clients though strategic consultancy and guidance on best practice in digital.