Author Archives: Andrew Stockwell
The first iPhone was released in June 2007 and since then we have seen a massive rise in the usage of smartphones for accessing the web. Smartphone adoption has also bought a seismic shift in how we engage with the web. According to Google’s research; 79% of smartphone consumers use their phones to help with [...]
In the online gaming world there are many types of customers; some are professional, some are very amateur, some just play in the online casino, others cannot see past the football bet slips for their favourite club. Behavioural email allows gaming companies to specifically target users based on what wesite content the user has been [...]
As promised here is the follow up to my December blog about why customers abandon their shopping baskets. Below I’ve given some tactical ideas on how to target and engage with these distinct segments. Wish List’ers They spend hours online. They look at every option and test the varieties. They may never buy from a [...]
In ‘The Lord of the Rings’ the evil Lord Sauron was always hunting for “the one magic ring that rules them all”. Luckily he’s not an online marketer as that sort of attitude just wouldn’t do… Life would be very easy if one call to action could rule them all. Sites would all be identical [...]
Why are we here? Who started the big bang? Why is the sky blue? Why on earth do customers abandon their shopping baskets??! There are some eternal questions people regularly ask; I’ll just focus on the last one in this blog…. Have you ever watched someone browsing around a high street shop? They bumble in [...]
We all know about the huge revenue generating potential of email marketing; the potential to communicate to customers at hyper speed for a fraction of the cost of a piece of snail mail…BUT we also know that not done effectively it can eat into the time and resources of a marketing team. Email marketing requires [...]
A few weeks ago I was visiting my parents back home and happened to witness my mother logging onto the internet. The very first thing she did was go into the internet tools menu and clear her cookies. I asked why and was told she was concerned about people watching her, clearly imagining in her [...]
When a new site launch is fully underway your stress levels are at an absolute maximum. Several things we know for sure are going to happen which will amplify this even further; business requirements will probably change, the content management systems won’t do exactly what you thought it would, your technical lead will invariably go [...]
If I had a pound for every time I saw an online marketer building their campaign reports after the campaign has finished I would be a rich man. We’ve all been there; lets get this email out, lets get this banner campaign live, oh no we’re in a recession let’s change our PPC campaigns to [...]
Test test test and test some more, then when you’ve learnt what makes a positive impact on your email results start testing all over again! We’ve all heard about the benefits of email testing many times before; so why are so many big brands not testing? Is it a lack of resources? A lack of [...]
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