Website optimisation teams are so much more effective when UX/Usability Consultants and AB/Multivariate Testing experts work closely together.  We have seen first-hand the difference this makes to the conversion rate optimisation process and the success of the testing.

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Apple’s new iPad will make ‘Touch’ an even sexier way to browse the net, which will inevitably lead to a greater number of touch-screen users visiting your website. And as ‘touch-ing’ websites is quite a different experience from moving a cursor around the screen with a mouse, it’s never been so important to design and [...]

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