Author Archives: Garry Lee
For most companies, sending email in “real time” constitutes sending an email immediately after a relevant action has been made. Coming from someone that’s been sending behavioural/triggered emails for over 10 years now (it’s not the ‘new’ phenomenon many would have you believe) I’m not going to tell you “don’t send in real time” because [...]
Behavioural email or email re-marketing has been around in one form or another for over 10 years now. During this time one thing that has changed a lot is the timing of when to trigger specific messages. Back in 2002, when RedEye was first sending behavioural email for companies like William Hill and The AA, [...]
Conversion rate optimisation (CRO) is becoming a popular phrase (just look at the number people posting under it in twitter in the last 24 hours). But what exactly does it mean? Is it another buzz phrase that in reality will take 5 years to really evolve into anything? (CRM anyone?) Or is it a real [...]
When is the best time to send a behavioural email? Behavioural email is a hot topic nowadays; plenty of people want to add it as a key part of an overall conversion strategy. Of late the thing that seems to be generating the most column inches is around the best time to send these emails. [...]
I’ve been asked to write a piece for a magazine about the future of behavioural email and as any good historian knows, before you start writing about the future you need to understand the past. So I thought I’d write down a few lines about how behavioural email has evolved over the last 10 years [...]
I was sitting on a panel recently for a MRS Seminar about multi channel marketing when someone asked a very interesting question – “Do you think the concept of brand loyalty is dead in an online dominated world?” All the panel was very quick to jump in and defend brand loyalty, but I think this [...]
I’ve just finished reading an excellent little article about bounce rates (http://bit.ly/2msnIV). The guys from padicode show how to hack Google Analytics so you can record page visits greater than 10 seconds enabling you to create your own ‘bounce rate’ based on page visits lasting less than 10 seconds. For those that don’t know this [...]
I’ve just read the latest blog from Eric Peterson about a recent Forrester report on the use of free web analytics. If you haven’t read it, the nature of Eric’s words are that he doesn’t believe the claim that 70% of companies report having a ‘well-defined analytic strategy’. In the midst of various responses, including [...]
In the first part of discussing media reporting we talked about how ‘last click wins’ was coming to an end and more complex and intelligent models would be used in the future. In this post I’ll focus on the effect this will have on one particular channel that is renowned for both the success it [...]
Where have all the people gone? Consolidation? Google? Client apathy? Recession? I’ve heard many responses to the question about what are the biggest threats to the web analytics industry, but I think for those of us that have been involved for a long period of time (for my sins I have just passed the ten [...]
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