Author Archives: Tim Roe
Developing a good email marketing strategy can be a daunting task. To help you get some perspective, here are 3 key stages to keep you on track. Develop a customer centric communications strategy. I know this can be a bit of an overused statement, but to make the email channel work in the modern environment [...]
With online sales hitting new record highs this Christmas and New Year, email is now proving to be very important as a core revenue driving channel. However, getting it right in order to improve revenue, isn’t as simple as it sounds. It’s all too easy to just send email after email in order to produce [...]
There has been a lot of noise recently surrounding the new legislation on online tracking and the use of cookies and permission. Marketers must sit up and listen to the potential underlying threat this legislation can pose and consider whether a new approach to transparency and education can head off the threat now and in [...]
This blog was originally posted on the DMA Email Marketing Blog. I’m often asked about the right frequency to mail an email list and the risks involved in getting it wrong. I’m not surprised really. As a revenue driving channel, email seems to be going from strength to strength. It also seems to be gaining extra [...]
Mobile web, the game changed 7.1 million Brits now access the internet via their mobile phone*, that’s actually quite a lot! And, not only are these users generally more affluent, but they are also avid consumers of digital marketing. The advent of truly mobile internet, and the incredible speed of adoption by the population as a [...]
Email is a bit of a special medium. Most people have got an email address that is unique to them, which makes it more in common with a mobile phone number than a postal address. An email address is individual (most of the time) and it can be linked closely to the customer lifecycle using [...]
The email channel has arrived. Many businesses now acknowledge the importance of email to their business model. However, despite the growing acknowledgement that email is an important revenue building tool, it has not led to uniform treatment when allocating budgets or devising email strategies.
The secrets out (in a small way) and Google are happily sharing a top line look at the processes and algorithms that go together to make up what they describe as “One of the largest and most user facing applications of ML (machine learning) at Google”, namely the Google Priority Inbox. So how can we [...]
If you could only send one more marketing email, what type of email would it be? Would it be acquisition? Retention? A bit of cross selling perhaps? Let’s face it, the options are almost endless! If you’re like me, you probably want it to be the one that makes the most money. That makes sense [...]
You’ve probably all heard about Microsoft’s plans to upgrade Hotmail in order to “address inbox clutter”. With important repercussions for online marketers I thought I’d take this opportunity to clear up a few details about why the system has been introduced, how the plans will affect email marketing campaigns and suggest what email marketers can [...]
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