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Case Studies

The proof of our effectiveness is in our client's results. This list represents a few of our success stories:

Acquisition

We helped easyJet to improve sales from its banner advertising by 86% in just one month.

Warner Breaks saw a 2000% increase in its return on investment in email marketing, and a 44% increase in open rates, since it began working with RedEye.

Conversion

We enabled William Hill to produce event triggered-emails that resulted in a 20% net reduction in customer acquisition costs.

AA customers that received an email after asking for a quote were 78% more likely to return to their website and buy.

By analysing alternative registration processes on the William Hill website, RedEye proved that huge improvements in profitability can be made by testing (10% more revenue from just one change).

We helped npower to identify potential improvements to its website. One tiny change alone resulted in a 3% increase in customer conversion rates.

Retention

William Hill decided not to remove an expensive to maintain content area from its site, when we proved that the 6% of visitors that viewed this area accounted for 30% of all the profits made.

We helped ASDA understand the interaction between its retail and online business. It is now able to distribute and re-distribute

 


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