Author archive for Tim Roe
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Spam redefined (again)
You’ve probably all heard about Microsoft’s plans to upgrade Hotmail in order to “address inbox clutter”. With important repercussions for online marketers I thought I’d take this opportunity to clear up a few details about why the system has been introduced, how the plans will affect email marketing campaigns and suggest what email marketers can do to avoid the spam trap. But before I start I want to make one thing clear; marketers need not be afraid. ISPs are not the enemy. Read more »
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The Rules of Email Engagement
This article provides a quick and easy solution to increase customer engagement and improve deliverability.
Bulk email is dead. OK, some people might still be doing it, but does that mean it works as well as it could? Just look in your own junk folder. How many emails have you opted into that no longer reach your inbox?
So why is bulk email on the way out? Well, let’s consider what the top three email ISPs have to say. Read more »
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The art of deliverability
Deliverability management is sometimes regarded as the black art of email marketing. This is due to the complexity of the issues and solutions deliverability offers. Deliverability relies on technical good practices, such as ISP friendly delivery management and authentication, and the correct interpretation of the response metrics to determine a recipient’s engagement. Read more »
