Archive for the category ‘Usability’
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Trying to improve your conversion rates from 100 miles up?
Most people are now pretty familiar with great map applications that provide maps, satellite imagery, and now immersive photographic street level views. And the latter is invaluable when you need to see how it really looks ‘on the ground’. The satellite view is great for perspective, but nothing can compare to seeing it first hand. Just like with weather maps – you need to be there, outside with the wind in your face, to really know what is happeningTo be able to fully optimise your designs and maximise your conversion you need to see the big picture and know first hand exactly what your customers are experiencing. Read more »
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Is there one magic button to rule them all?
In ‘The Lord of the Rings’ the evil Lord Sauron was always hunting for “the one magic ring that rules them all”. Luckily he’s not an online marketer as that sort of attitude just wouldn’t do…
Life would be very easy if one call to action could rule them all. Sites would all be identical and the one ‘super design agency’ would be shared by all companies. Unfortunately this is not the case. As online marketers we are uniquely placed to use the wealth of data and expertise at our disposals to understand exactly what works well on our websites and then select the right elements through testing and optimisation. Read more »
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Designed to be touched
Apple’s new iPad will make ‘Touch’ an even sexier way to browse the net, which will inevitably lead to a greater number of touch-screen users visiting your website. And as ‘touch-ing’ websites is quite a different experience from moving a cursor around the screen with a mouse, it’s never been so important to design and test your site for touch-screen interaction. Read more » -
Micro-optimisation can reap macro-conversion
The other night I was finally sorting out a new mobile phone plan for my daughter, who manages to send text messages at an ever increasing rate. So one of the new fixed top-up “unlimited” deals seemed the way to go.
Diving online with one major carrier appeared to provide a surprisingly quick and simple experience – until I clicked the submit button and received the following: Read more »
