Posts tagged ‘deliverability’
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Spam redefined (again)
You’ve probably all heard about Microsoft’s plans to upgrade Hotmail in order to “address inbox clutter”. With important repercussions for online marketers I thought I’d take this opportunity to clear up a few details about why the system has been introduced, how the plans will affect email marketing campaigns and suggest what email marketers can do to avoid the spam trap. But before I start I want to make one thing clear; marketers need not be afraid. ISPs are not the enemy. Read more »
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Is your email marketing moving in the right direction?
Looking back, I am surprised about the speed of development and thinking amongst emailers in 2009. It seems to me that all but the most backward of mailers have finally stopped bulk sending, chided as they were by deliverability concerns. The real sea change, however, is the recognition that in email terms less is often more (revenue, that is!). 2009 was also the year triggers became central to most email strategies, mobile handsets began truly to manage email and email platforms became integrated with social media. Read more »
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The Rules of Email Engagement
This article provides a quick and easy solution to increase customer engagement and improve deliverability.
Bulk email is dead. OK, some people might still be doing it, but does that mean it works as well as it could? Just look in your own junk folder. How many emails have you opted into that no longer reach your inbox?
So why is bulk email on the way out? Well, let’s consider what the top three email ISPs have to say. Read more »
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The art of deliverability
Deliverability management is sometimes regarded as the black art of email marketing. This is due to the complexity of the issues and solutions deliverability offers. Deliverability relies on technical good practices, such as ISP friendly delivery management and authentication, and the correct interpretation of the response metrics to determine a recipient’s engagement. Read more »
