Posts tagged ‘Digital Marketing’
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Is there one magic button to rule them all?
In ‘The Lord of the Rings’ the evil Lord Sauron was always hunting for “the one magic ring that rules them all”. Luckily he’s not an online marketer as that sort of attitude just wouldn’t do…
Life would be very easy if one call to action could rule them all. Sites would all be identical and the one ‘super design agency’ would be shared by all companies. Unfortunately this is not the case. As online marketers we are uniquely placed to use the wealth of data and expertise at our disposals to understand exactly what works well on our websites and then select the right elements through testing and optimisation. Read more »
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Is your email marketing moving in the right direction?
Looking back, I am surprised about the speed of development and thinking amongst emailers in 2009. It seems to me that all but the most backward of mailers have finally stopped bulk sending, chided as they were by deliverability concerns. The real sea change, however, is the recognition that in email terms less is often more (revenue, that is!). 2009 was also the year triggers became central to most email strategies, mobile handsets began truly to manage email and email platforms became integrated with social media. Read more »
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Left brain, right brain digital marketing
Database Marketing Magazine – July 2009
Direct, data and digital marketing is mostly a left brain activity. We data driven marketers see the World as something that can be targeted, segmented and put neatly into boxes. Left brain thinking is all about logic, numbers, patterns and detail. Right brain thinking on the other hand is more about feelings, emotion, imagination and big picture possibilities. Being male and left brain dominant I have only recently begun to understand the power of also engaging right brain thinking. This has led me to conclude that data driven marketers are missing a major opportunity to improve their results. Let me explain.
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Recession Busters: Behavioural Email
Marketing Magazine – May 2009
The best way to over come the fatigue of consumers bombarded by email and improve your ROI is behavioural email, says Mark Patron.
Email, more so than perhaps any other channel, is having a good recession. That’s because it’s a cost-effective, fast and flexible way of getting your commercial message to interested parties. It will come as no surprise that email volumes overtook those of direct mail some time ago.
Yet while the best thing about email is low cost, it’s also the worst.
