Posts tagged ‘engagment’
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Spam redefined (again)
You’ve probably all heard about Microsoft’s plans to upgrade Hotmail in order to “address inbox clutter”. With important repercussions for online marketers I thought I’d take this opportunity to clear up a few details about why the system has been introduced, how the plans will affect email marketing campaigns and suggest what email marketers can do to avoid the spam trap. But before I start I want to make one thing clear; marketers need not be afraid. ISPs are not the enemy. Read more »
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What can we do about customers abandoning their shopping baskets?
As promised here is the follow up to my December blog about why customers abandon their shopping baskets.
Below I’ve given some tactical ideas on how to target and engage with these distinct segments.
Wish List’ers
They spend hours online. They look at every option and test the varieties. They may never buy from a company but they sure will fill their shopping basket up with things they wish they could buy. Offline they are called window shoppers. They are often the young, energetic and underfunded.
For these guys you need to create a sense of real urgency. Make them realise NOW is the time to buy. Limited stock…end of sale…4 hour offers…All help speed these orders through the checkout. Use emails leading with the most appropriate offer to catch the attention of these wish list shoppers who have not yet decided to buy, but want to. They just need the right excuse. Read more »
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The Rules of Email Engagement
This article provides a quick and easy solution to increase customer engagement and improve deliverability.
Bulk email is dead. OK, some people might still be doing it, but does that mean it works as well as it could? Just look in your own junk folder. How many emails have you opted into that no longer reach your inbox?
So why is bulk email on the way out? Well, let’s consider what the top three email ISPs have to say. Read more »
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With online data it’s all about engagment
Database Marketing – June 2008
I believe that measuring and segmenting customers by their level of engagement with the brand will become essential for online marketers over the next five years. Measuring and segmenting online prospect or customer engagement will define an online marketer’s success. Let me explain why.
