Posts tagged ‘Testing’
-
Designed to be touched
Apple’s new iPad will make ‘Touch’ an even sexier way to browse the net, which will inevitably lead to a greater number of touch-screen users visiting your website. And as ‘touch-ing’ websites is quite a different experience from moving a cursor around the screen with a mouse, it’s never been so important to design and test your site for touch-screen interaction. Read more » -
Test, test, test. Testing should be the first line on any email marketing plan.
Test test test and test some more, then when you’ve learnt what makes a positive impact on your email results start testing all over again!
We’ve all heard about the benefits of email testing many times before; so why are so many big brands not testing? Is it a lack of resources? A lack of ideas? Or is it just that optimisation is not viewed as a key strategic goal? It might be worth adding one reason is because email is so cheap people don’t bother as the ROI is normally good whilst on expensive media (e.g. print or paid search) you have to test to optimise, to justify spend.
When writing an email, strategy testing should be central to every initiative. We should celebrate successful tests as they allow us to make change for the better, but we should also celebrate unsuccessful tests as they show us where to re-focus our testing efforts next time. The beauty of testing is it’s a win win situation.
