Posts tagged ‘Web Analytics’
-
What can we do about customers abandoning their shopping baskets?
As promised here is the follow up to my December blog about why customers abandon their shopping baskets.
Below I’ve given some tactical ideas on how to target and engage with these distinct segments.
Wish List’ers
They spend hours online. They look at every option and test the varieties. They may never buy from a company but they sure will fill their shopping basket up with things they wish they could buy. Offline they are called window shoppers. They are often the young, energetic and underfunded.
For these guys you need to create a sense of real urgency. Make them realise NOW is the time to buy. Limited stock…end of sale…4 hour offers…All help speed these orders through the checkout. Use emails leading with the most appropriate offer to catch the attention of these wish list shoppers who have not yet decided to buy, but want to. They just need the right excuse. Read more »
-
Trying to improve your conversion rates from 100 miles up?
Most people are now pretty familiar with great map applications that provide maps, satellite imagery, and now immersive photographic street level views. And the latter is invaluable when you need to see how it really looks ‘on the ground’. The satellite view is great for perspective, but nothing can compare to seeing it first hand. Just like with weather maps – you need to be there, outside with the wind in your face, to really know what is happeningTo be able to fully optimise your designs and maximise your conversion you need to see the big picture and know first hand exactly what your customers are experiencing. Read more »
-
Evolution of behavioural email
I’ve been asked to write a piece for a magazine about the future of behavioural email and as any good historian knows, before you start writing about the future you need to understand the past. So I thought I’d write down a few lines about how behavioural email has evolved over the last 10 years (it really has been around that long).
The first genuine example I can find of behavioural email (that’s email driven off behavioural information not simple transaction confirmation emails) was William Hill in 2001 with a registered and not deposited email targeting users that were warm (registered but had not deposited any money). Read more »
-
Why do customers abandon their shopping baskets?
Why are we here? Who started the big bang? Why is the sky blue? Why on earth do customers abandon their shopping baskets??! There are some eternal questions people regularly ask; I’ll just focus on the last one in this blog….
Have you ever watched someone browsing around a high street shop? They bumble in after seeing the well groomed mannequin in the window, they thumb through the racks, may even try something on that is just a bit ‘too trendy for them’…well exactly the same thing happens online. Read more »
-
Bounce rates? Are we getting too caught up in calculation rather than application?
I’ve just finished reading an excellent little article about bounce rates (http://bit.ly/2msnIV). The guys from padicode show how to hack Google Analytics so you can record page visits greater than 10 seconds enabling you to create your own ‘bounce rate’ based on page visits lasting less than 10 seconds.
For those that don’t know this is the method of choice from the guru himself Avinash Kaushik. Avinash’s theory is outlined in his first book (Web Analytics An Hour A Day) and I believe it’s as good an example as any on what the calculation should be. Read more »
-
7 habits of highly effective email marketers
We all know about the huge revenue generating potential of email marketing; the potential to communicate to customers at hyper speed for a fraction of the cost of a piece of snail mail…BUT we also know that not done effectively it can eat into the time and resources of a marketing team. Email marketing requires specialist knowledge and in today’s fast moving environment it also requires flexible minds to constantly tweak and evolve the plan to react to what the competition and the ISPs do to change the landscape. In my time working with some of the greatest minds in email marketing I’ve identified 7 habits which really set the most effective email marketers apart from the rest. Read more »
-
What is a well defined web analytics strategy?
I’ve just read the latest blog from Eric Peterson about a recent Forrester report on the use of free web analytics. If you haven’t read it, the nature of Eric’s words are that he doesn’t believe the claim that 70% of companies report having a ‘well-defined analytic strategy’. In the midst of various responses, including those of Bryan Eisenberg it became clear the issue was not the 70% claim, but what is a well defined web analytics strategy. Read more »
-
The biggest threat to web analytics is its lack of resource
Where have all the people gone?
Consolidation? Google? Client apathy? Recession? I’ve heard many responses to the question about what are the biggest threats to the web analytics industry, but I think for those of us that have been involved for a long period of time (for my sins I have just passed the ten year marker) we would probably say it’s the lack of resource and in particular the lack of experienced or trained resource. Don’t just take my work for it; whilst having high tea last year with the guru himself Jim Sterne (it’s a glamorous life I lead) we discussed this very topic and Jim said himself that resource and for that matter quality resource is one of the biggest challenges we face in the coming years. Read more »
-
With online data it’s all about engagment
Database Marketing – June 2008
I believe that measuring and segmenting customers by their level of engagement with the brand will become essential for online marketers over the next five years. Measuring and segmenting online prospect or customer engagement will define an online marketer’s success. Let me explain why.
-
Top 10 Resource Sites for Online Marketing Research
RedEye Newsletter - June 2009
There are thousands of sites, blogs and resources out there for any online marketer looking to improve their knowledge of the industry and keep on top of new developments and ideas. However it can be difficult to know where to start. Below are my top 10 best newsletters, blogs and websites for information and inspiration on email and web analytics.
