Case Studies
Macdonald Hotels wanted to find a way to improve click through rates on emails offers and increase customer engagement. For many years Macdonald Hotels consistently used the term “book” as a call-to-action in marketing emails. Aware customers sourcing hospitality services liked to gather information on services and locations surrounding an email offer, RedEye recommended testing different terms on click through areas.
Using RedEye’s risk assessment technology eCar successfully used analytics to identify fraudulent applications. This resulted in the company optimising its service to valuable customers, and greatly reducing the risk of fraud.
Monarch wanted to find a way to produce a timely and relevant email campaign that would generate bookings. The company wanted to avoid bombarding customers/users with random special offers as they knew, if these emails were unwelcome they would damage both email reputation and brand reputation. The challenge was finding a way to extract users Monarch was sure were in the buying window, work out what holiday information would be relevant to this valuable segment and then find a way to incorporate this specific and diverse information into an automated email campaign.
Budget wanted to find a better way to engage customers and improve conversion while increasing ROI. RedEye helped the company implement a highly segmented programme of behavioural email, containing a range of different email triggers. The behavioural email campaign resulted in a ROI of 1463%.
ASOS has previously worked with RedEye to improve the online customer experience using 1-2-1 usability testing. With customer experience being of great importance to ASOS, the company wanted to investigate other ways to ensure they were delivering the best service possible to their customers.
esure is one of the largest insurance providers in the UK. Since 2005 the company has been working with RedEye to understand the behaviour of online users through the use of web analytics. In order to take this one step further, to truly understand online user behaviour, esure worked with RedEye to implement a strategic programme of conversion rate optimisation.
Getting Personal is a successful personalised gifts supplier. Started in 1995 it has quickly grown, becoming number 12 in the Times (Virgin) Fast Track 100 in 2009 and was featured in the Hitwise top 10 for flowers and gifts. As an online retailer, email is a key channel for driving revenue. However untargeted mass mailings had led to deliverability issues. The company had become blocked by several ISPs and many email campaigns were ending up in junk.
Evans Cycles, the UK’s largest quality cycle retailer, has achieved significant business growth despite the economic downturn. Determined to perpetuate success, Evans Cycles has undertaken the task of optimising their email marketing to improve revenue further. The key target was to uplift customer value through utilising email as a re-engagement tool and implementing a targeted, segmented and personalised communications strategy.
With over 1.5 million customers in the UK and Ireland, the leading mobile phone recycler Envirofone, had a substantial database of email addresses, However the company was struggling with poor deliverability and disappointing email engagement. Envirofone appointed RedEye to develop an effective and scalable contact strategy to improve deliverability, engage more recipients and ultimately enhance customer lifetime value.
Haven Holidays was finding a large amount of online customers began the booking process, but dropped off before confirming their holiday booking. The company implemented an abandoned basket email campaign aimed at re-engaging these ‘drop off’ customers and recapturing the lost sales.
As an online retailer, email marketing has always been an important source of gaining business for Interflora. The customer contact plan was introduced to improve sender reputation, improve customer relations and improve sales.
Clifford James is part of the multi-channel retail group BVG-Airflo. Like most online retailers BVG was aware of the large number of users abandoning online shopping baskets before making a purchase. BVG wanted to find a way to re-engage these users and convert more abandoned basket users into buying customers.
After suffering problems with deliverability Warner worked with RedEye to produce a new email marketing strategy based on segmenting data and sending relevant and tailored email communication to improve sender reputation. Through maintaining a clean database and implementing a new email marketing strategy Warner was able to apply for Return Path’s whitelisting programme.
Following an analysis by RedEye through web analytics, Macdonald Hotels became aware of several opportunities for improvements relating to registration, hotel search and the booking process on their website. Keen to improve these critical procedures Macdonald Hotels implemented RedEye’s conversion optimisation process, combining usability, email and analytics.
William Hill wanted to improve the number of users registering online and improve the retention of registered users by maximising the content available on the website.
RedEye was appointed to increase conversion across a full range of products for Sainsbury’s Bank. This task was made the more difficult in the absence of direct and regular access to customer and prospect data.
Interflora was finding increasing problems in delivering emails to customers, especially at their peak sales times of Chrismas, Valentines Day and Mothers Day. Their previous email supplier was unable to resolve these issues. The brief was straightforward – to help Interflora grow their business through more effective email marketing.
The company wanted to find a way to boost sales whilst maximising ROI. Previously Halfords Autocentre had introduced a reminder service online, which allowed customers to submit information on when their MOT was due in order to receive a reminder. However, this information was only being used for offline direct mail. Halfords wanted to find a better way to use this data that was more relevant to the customers and at the same time would help to boost revenue and maximise ROI.
Monarch has always allocated media sales based on the traditional ‘last click’ method of reporting. However, for some time the company has wanted to understand the true value of their online media. Monarch wanted to understand the relationship between its online media channels and investigate how those relationships affected sales and conversion.
