Category: Mobile

Are you mobilising your marketing efforts?

by Andrew Stockwell | February 6th, 2012

The first iPhone was released in June 2007 and since then we have seen a massive rise in the usage of smartphones for accessing the web. Smartphone adoption has also bought a seismic shift in how we engage with the web. According to Google’s research; 79% of smartphone consumers use their phones to help with [...]

20 facts every marketer should know about mobile marketing

by Katie Traynier | July 18th, 2011

Email is used by 75% of British iPhone owners, making it the most popular internet activity on the phone. (Econsultancy UK Mobile Marketing Statistics Compendium) 75% of marketers are planning to add mobile to their marketing mix. (Forrester Research) 17% of Brits are willing to buy products and services through their phones. (Econsultancy UK Mobile [...]

Mobile Web – It’s a Game Changer

by Tim Roe | May 3rd, 2011

Mobile web, the game changed 7.1 million Brits now access the internet via their mobile phone*, that’s actually quite a lot! And, not only are these users generally more affluent, but they are also avid consumers of digital marketing. The advent of truly mobile internet, and the incredible speed of adoption by the population as a [...]