Category: In the press
The goal of business is to satisfy customers. However, the needs and desires of customers are often overlooked. We measure success by whether a system or product is functioning rather than if it is really working for customers. Customers pay our wages so we had better pay attention. Here are some thoughts to keep in [...]
The secrets out (in a small way) and Google are happily sharing a top line look at the processes and algorithms that go together to make up what they describe as “One of the largest and most user facing applications of ML (machine learning) at Google”, namely the Google Priority Inbox. So how can we [...]
Everyone is doing basket abandonment emails today… or so I thought. But I have just been proved wrong. At RedEye we are soon to launch a Benchmarking Report on Behavioural Email Marketing, but one of the standout statistics strikes me as important. According to RedEye’s own research, less than 10% of the top 100 UK [...]
Catalogue e-business – July 2010 We’ve seen a shift in catalogue marketing moving towards better targeting and more channels. In the eighties, catalogues mainly used off-the-page advertising for customer aquisition. The nineties saw the advent of co-op databases, such as Abacus and Transactis, which led to an increase in direct mail targeting. With the new [...]
Database Marketing – June “Quality journalism is not cheap,” said Rupert Murdoch. “The digital revolution has opened many new and inexpensive distribution channels but it has not made content free. We intend to charge for all our news websites.” The free web has created winners, such as Google, and many losers, such as publishers. In [...]
Database Marketing – September 2009 Last click wins means giving all the credit for an online sale to whichever site referred a visitor at time of purchase. No credit is given to previous referrals which assist in the sale. Offline this approach is understandable, online it is downright lazy. More importantly it wastes valuable media [...]
Database Marketing Magazine – July 2009 Direct, data and digital marketing is mostly a left brain activity. We data driven marketers see the World as something that can be targeted, segmented and put neatly into boxes. Left brain thinking is all about logic, numbers, patterns and detail. Right brain thinking on the other hand is [...]
Database Marketing – June 2008 I believe that measuring and segmenting customers by their level of engagement with the brand will become essential for online marketers over the next five years. Measuring and segmenting online prospect or customer engagement will define an online marketer’s success. Let me explain why.
There are thousands of sites, blogs and resources out there for any online marketer looking to improve their knowledge of the industry and keep on top of new developments and ideas. However it can be difficult to know where to start. Below are my top 10 best newsletters, blogs and websites for information and inspiration [...]
Marketing Magazine – May 2009 The best way to over come the fatigue of consumers bombarded by email and improve your ROI is behavioural email, says Mark Patron. Email, more so than perhaps any other channel, is having a good recession. That’s because it’s a cost-effective, fast and flexible way of getting your commercial message [...]
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