HOTEL CHOCOLAT

Hotel Chocolat has been working with RedEye for many years.

Together RedEye and Hotel Chocolat have produced a highly targeted email strategy around behavioural segmentation.

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Client summary

Name:
Hotel Chocolat
Services:
Email Marketing
Tagged:
Behavioural Email, Segmentation
Case studies:
Tempo Predictive Engagement, SMS Campaign, Behavioual segmentation
emailmarketing
Email Marketing

Tempo Predictive Engagement

The Challenge

Hotel Chocolat was convinced that there was greater revenue potential in their customer list, but were unsure of what they could do to harness the lists’ full value.

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40% Fewer emails sent

WHAT WE DID

Tempo, an advanced automated frequency optimisation tool, was implemented which allowed Hotel Chocolat to send more emails to those customers that wanted to receive them, and fewer emails to those that didn’t.

"WE WERE DELIGHTED WITH THE RESULTS FROM USING TEMPO: PREDICTIVE ENGAGEMENT. THE YEAR ON YEAR INCREASES IN OPEN RATES, CLICK THROUGH RATES AND MOST IMPORTANTLY, CONVERSION FAR EXCEEDED OUR EXPECTATIONS".

Christmas email revenue increased by 25%

FROM THE CLIENT...

"We were delighted with the results from using Tempo: Predictive Engagement. The year on year increases in open rates, click through rates and most importantly, conversion far exceeded our expectations. We were particularly impressed that the use of this product not only achieved our lowest ever unsubscribe rate, but that our IP certification and white-list status remained wholly untarnished throughout! RedEye continues to be viewed not as a supplier, but as a valued partner, and we look forward to continuing to work with them in the future on more pioneering developments".

emailmarketing
Email Marketing

SMS Campaign

The Challenge

In order to boost Christmas sales Hotel Chocolat wanted to find a quick, but innovative way to capture customer interest and drive online and offline revenue.

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THE CAMPAIGN RESULTED IN A 1400% RETURN ON INVESTMENT

WHAT WE DID

RedEye and Hotel Chocolat decided to implement a strategic SMS campaign to target a specific segment of mobile users.

"WE SAW SMS AS A FANTASTIC OPPORTUNITY TO RAISE AWARENESS OF THE EVENT IN STORE AND ONLINE, AND FELT THAT THE NATURE OF THE TEXT WOULD NOT PROVE TOO INVASIVE BY THE RECIPIENT."

emailmarketing
Email Marketing

Behavioual segmentation

The Challenge

The company was looking for a way to effectively nurture all new users, based on how they subscribed to mailings.

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EMAIL REVENUE INCREASED BY 20%

WHAT WE DID

Utilising RedEye’s single integrated database, a highly segmented welcome programme was implemented to target subscribes based on how they signed up to mailings. For each segment the campaign consisted of four emails sent over 45 days.

"REDEYE’S BEHAVIOURAL SEGMENTATION STRATEGY HAS ENABLED US TO SEND HIGHLY TARGETED INFORMATION TO EVERY SUBSCRIBER."

22% AVERAGE ORDER VALUE

44% INCREASE IN YOY VOLUME

FROM THE CLIENT...

"Over four years ago RedEye helped us achieve whitelist status. Since then, when devising email strategies, we know the team at RedEye always has our best interests as an email sender in mind. While helping us rapidly grow our active email database, RedEye’s behavioural segmentation strategy has enabled us to send highly targeted information to every subscriber.

The first piece of communication a user receives is often the most important. If users think it’s irrelevant or futile it’s likely they will unsubscribe, or worse just ignore future communications. RedEye’s highly targeted strategy and impressive database management ensures we can correctly target users with email communications."

Digital Marketing Manager