Since RedEye first started in 1997 we have focused on using website data to send highly effective email communications. Over the past 16 years we have developed the technology and expertise to produce campaigns that provide clients with a huge ROI and a significant increase in revenue.
Producing emails automated by an online action is one of the best ways to engage users and improve response rates.
At RedEye you can choose from a selection of automated triggers to help you target your customers. On average RedEye clients using behavioural email achieve a 20% conversion to sale.
Basing your email strategy around the customer lifecycle is not only one of the best ways to improve conversion, but will also improve retention and increase customer loyalty and repeat purchases. All our lifecycle programmes are entirely bespoke to your business, ensuring you continually target the right customer, with the right message, at the right time.
Through expert knowledge and reputation management RedEye is able to help clients achieve whitelist status through the Sender Score Certified programme offered by Return Path.
This exclusive whitelist programme guarantees deliverability to over 1.7 billion mailboxes worldwide.
One of the key challenges faced by businesses using email marketing is ensuring email gets delivered to the inbox. RedEye employs some of the most advanced tools and techniques in the industry to ensure your email gets to where it is meant to go.
Using these advanced deliverability tools, RedEye’s deliverability team is able to deploy numerous tests, and access detailed reputation monitoring. This enables the team to pre-empt possible delivery problems and investigate issues if they arise.
The tools we use enable us to:
The dedicated deliverability team at RedEye keeps up to date with any changes in best practice and ensures all client emails are complying with the very latest ISP recommendations.
With 7.1 million Brits now accessing the internet through their mobile phones, and 17% of them revealing they are willing to buy a product through their mobile phones, RedEye will help you ensure all your mobile users are receiving emails they can view and engage with.
At RedEye our in-house designers are as much experts on email, as they are on design. We know how creative designs can be affected when put into an HTML email template; we know how to make the most of both copy and images in order to generate the right response from your subscribers; and we know how to design effective responsive templates for all mobile platforms. The combination of creative flair, with the essential skill and expertise needed to build emails is what makes the emails we design so successful.
RedEye’s ASP tool REACT provides a self-service solution to design, build, deliver and report on all your email marketing campaigns. Our highly specialised technology enables you to build and develop templates, plan campaigns and map out customer journeys, analyse and segment data and incorporate dynamic content and personalisation. Altogether in one easy to use tool, you'll be able to create incredibly targeted, relevant and engaging email campaigns.
At RedEye we pride ourselves on having an extensive and highly specialised team who work on a strategic, tactical and administrative level to help clients get the most from their online marketing activities.
Depending on the level of support you need, we’ll provide the right level of service for you.
Our fully managed service consists of the following: