Industry experts talk to RedEye
Return Path: Deliverability and Sender Reputation
Good deliverability is one of the most fundamental aspects of good email marketing. With ISP’s clamping down on spammy mail, many email marketers will spend millions of pounds on campaigns that never get into the inbox. According to the Econsultancy Email Census Report released in March, 54% of companies currently say they have problems reaching the inbox, an increase from last year.
Dave Chaffey: The Future of Online Marketing
Dave Chaffey has been in ecommerce since 1997. Previously working in IT, developing and then managing business software, Dave is now recognised by the Chartered Institute of Marketing as one of the 50 marketing ‘gurus’ worldwide who has shaped the future of marketing.
Larry Chase: Online Marketing, past, present, future
With 70% of marketers believing the UK recession will continue well into 2009, RedEye talks to online marketing guru Larry Chase about how online marketing has changed and what marketers should expect in the future.
Jim Sterne: Actionable Analytics
Jim Sterne has been at the forefront of Web Analytics since 1994. He is the founding director and chairman of the Web Analytics Association and has been named top rated speaker by Internet World 8 years in a row. In this interview RedEye talks to Jim Sterne about the future of Actionable Analytics.
RedEye Seminars are essential to anyone wanting to learn from the best in the business. Jim Sterne, Dave Chaffey, Steve Johnston, Mike Grehan ... all experts in their fields. These events are also fantastic for sharing experiences and networking. See you at the next seminar...
