Interflora Launches Social Networking Site
Interflora – the flower experts, has stepped up its customer engagement strategy by launching a Business Page on Facebook.
The main aim of the Facebook* Page is to provide a shared community for fans of Interflora to leave comments, post photos and share feedback with each other. The Page will also provide a new opportunity to increase Interflora’s online mailing list by encouraging fans to sign up to emails and be the first to hear about latest offers and new products.
Interflora’s Facebook Page was created by RedEye, the leader in online behavioural marketing and analysis. RedEye specialises in understanding online consumer behaviour to improve online conversion. The company will help Interflora monitor their Facebook Page and provide strategies and campaigns to encourage interaction between Interflora and their fans.
Ricky Moxon, Digital Marketing Manager at Interflora said, “Online social networking is rapidly growing and Facebook has become one of the fasting growing social networking sites. When RedEye suggested we incorporate Facebook into our customer engagement strategy it seemed like a no brainer in terms of reaching out to a larger audience. In the first day the Page went live the feedback we received was incredible. We hope Interflora’s Facebook Page will help us reach out to new customers and improve the relationship Interflora has with existing customers.”
