Online Solutions for the Financial Sector

Is your online business optimised for great conversion?

Does your website give your customers a positive user experience?
Do you know why users abandon a quote?
Do you an effective strategy to recapture lost quotes?
Do you want to optimise your email programme to increase lifetime value and maximise retention?

Helping your online business grow

RedEye’s integrated service of email marketing, web analytics and usability helps online marketers within the financial sector understand the WHAT and WHY of online customer behaviour. This in turn allows RedEye to produce behaviourally triggered email marketing campaigns to help drive customer engagement and improve online conversion.

We can help you…

increase prospect acquisition;
drive customer engagement levels;
improve website conversion rates;
enhance customer retention.

How RedEye will help you improve conversion

At RedEye we provide a range of services to help you optimise your online business.

Conversion Rate Optimisation

Our structured process of measurement, analysis, testing and optimisation will help online marketers within the financial industry continually improve the performance of their online business. Using quantitative and qualitative data we will help you understand both the “what” and “why” of online customer behaviour and help you make the right changes that will improve conversion.

Behavioural Email

By integrating web analytics with email marketing we will produce highly targeted email campaigns based on the individual behaviour of your online customers. Our highly sophisticated database enables online marketers within the financial industry to segment customers based on hundreds of different variables of user behaviour. Behavioural triggers that are best sellers with our financial clients are incomplete quote, abandoned quote and saved quote.

Email Marketing

RedEye encompasses all forms of email, namely, promotional, transactional, event-triggered and behavioural. Unlike remarketing solutions our service does not rely on third party data integration and is therefore affordable, scalable and able to develop into complete automated lifecycle marketing programmes.

Media Attribution Analysis

If you want to reduce acquisition costs, and understand how your online campaigns are working, RedEye’s Media Mix reporting tools will help you evaluate the full customer journey, from when a user enters your site right through to when they complete a transaction, and beyond. We’ll help you understand how to make more of your budget to improve conversion and increase ROI.

Risk Assessment

Private sector companies lose billions of pounds every year due to fraud. The hardest hit amongst these is insurance companies suffering an annual loss of £3.8 billion. RedEye’s risk assessment programme offers a new way for online financial companies to protect their business by using accurate data to analyse suspicious online user behaviour.

Mobile Marketing

According to Forrester Research 75% of marketers are planning to add mobile to their marketing mix. If this is you, RedEye can help. RedEye can help you integrate mobile marketing into your email campaigns, create an effective mobile experience for smartphone users or simply help you implement an effective SMS campaign to ensure more customers are buying from you.

To find out more contact us today on 020 7730 9958 or submit an online enquiry.