White Paper and Reports
Over 50% of companies (surveyed by Econsultancy) rate A/B testing and MVT as highly valuable methods for improving online conversion. However, many are still failing to get the most out of online tests due to a lack of structure. This white paper will help you understand how to implement a structured testing process and take [...]
Irrelevancy and unwanted frequency are the main reasons why consumers unsubscribe from marketing emails. Engagement segmentation is one of the best ways to ensure your emails are both timely and relevant, ultimately helping you improve conversion. With ISPs introducing new ways to manage unwanted emails, such Priority Inbox and Hotmail Sweep, producing engaging and relevant [...]
Many people have been talking about mobile marketing for a number of years and quoting it as the year of the mobile. After several near misses, we are now there; the year of the mobile is here. In the last quarter of 2010 smartphone sales overtook PC sales for the first time showing us this [...]
The world of email marketing is changing. To maximise email campaigns marketers need to be aware of the link between the customer lifecycle and the lifecycle of an email address. Using email to target users based on where they are in the customer lifecycle will improve relevance and engagement, ultimately increasing conversion and ROI. This [...]
Over the past 3 years RedEye has joined forces with Econsultancy to research how online companies improve conversion. The one thing that has consistently stood out is to improve conversion you need a structured approach. Using the findings of our research and our own experience as practitioners, RedEye has developed a structured process of measurement, [...]
How to develop an effective CRO testing process Marketers spend millions of pounds each year generating website traffic, however typically only 2-3% of online traffic converts. Conversion rate optimisation helps marketers improve sales, without spending a penny on advertising. It focuses on optimising your website, based on the behaviour of your online users. This white [...]
8 actions to achieve a successful campaign this Christmas Christmas is one of the most important times for online retailers. Last year 83% of online retailers increased their email volume during November and December. With the number of emails sent likely to increase in 2011, and ISP’s tightening their grip on what emails make it into [...]
How to recapture lost sales and make more money Remarketing via email is one of the best ways to recapture lost sales and improve ROI. This white paper will help online marketers understand the benefits of using email remarketing and provide clear information on how email remarketing works. It includes advice on best practice email [...]
Segmentation is the process of partitioning markets into groups of potential customers with similar needs or characteristics who are likely to exhibit similar purchasing behaviour. Forrester Research predicts that by 2014, consumers will receive more than 9,000 opt-in emails per year. As emails compete to be opened, they need to become more relevant to the [...]
Using predictive segmentation to improve relevance and increase ROI Using targeted campaigns based on segmentation is one of the best ways to improve the ROI of your email marketing. RFM (recency, frequency, monetary) segmentation is one of the most tried and tested methods of segmentation used in direct marketing. It is based on the presumption [...]
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Behavioural Email
Conversion Rate Optimisation
Email Marketing
Usability & User Experience
Mobile
