A guide to understanding Conversion Rate Optimisation Conversion Rate Optimisation is becoming a popular term in the online marketing industry. With so many different options available to improve sales and conversion (analytics, usability testing, online surveys…) knowing where to start can be a struggle. This white paper is designed to help online marketers understand the process of [...]

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Basket abandonment email is one of the best known examples of behavioural email. However improving conversion through behavioural email doesn’t have to stop there. Sending email campaigns based on site behaviour can drive a 30%-40% increase in response and conversion, and there are many different types of behaviours online marketers can exploit to increase revenue. This [...]

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How to use behavioural email to improve conversion this Christmas As 90% of online retailers increase mail volume during the holiday season, all email marketers will face a battle for inbox placement as they fight it out to convert more browsers into buyers. Behavioural email is one of the most effective ways to improve conversion. Stuffed with helpful [...]

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A detailed look at the conversion improvement process At RedEye we understand there is no magic bullet for improving online conversion. No website is the same, no users are the same. The trick is to understand your users and target them in the most effective way. This white paper will take you through a four [...]

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A report into the strategies and techniques used to measure and improve website performance and online conversion in the travel industry. In May 2010 RedEye and Travolution surveyed over 400 users of the Travel Weekly Group. The survey was accessed via: Travolution Travel Weekly Gazetters Travolution newsletter Travel Weekly newsletter The purpose of the survey [...]

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How to successfully integrate engagement segmentation into your email marketing strategy Engagement segmentation is a new concept in the world of online marketing. The process allows marketers to segment customers based on the identification of all areas of engagement between an individual customer and an online brand. This includes all website behaviour as well as email [...]

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A look at the past, present and future of behavioural email marketing In the past 10 years behavioural email has become one of the most effective forms of email marketing, resulting in ROI figures as high as 750%. Despite its growth marketers are still making mistakes in understanding the basics behind the strategy and how [...]

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