Resources
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White Papers and Reports
January 30th, 2012
Many people have been talking about mobile marketing for a number of years and quoting it as the year of the mobile. After several near misses, we are now there; the year of the mobile is here. In the...
October 1st, 2011
The world of email marketing is changing. To maximise email campaigns marketers need to be aware of the link between the customer lifecycle and the lifecycle of an email address. Using email to target...
Interviews
March 16th, 2011
Tamara Gielen has over 10 years hands-on experience in online and direct marketing, working with companies such as Cognos and eBay. In 2009 Tamara became an independent email marketing consultant. Sh...
March 19th, 2010
Good deliverability is one of the most fundamental aspects of good email marketing. With ISP’s clamping down on spammy mail, many email marketers will spend millions of pounds on campaigns that neve...
Webinars
January 9th, 2012
Are you wondering what you can do to optimise your email campaigns and improve conversion? Join us for this insightful webinar. Presented by Matthew Kelleher and Brian McConnell, RedEye will share wit...
December 6th, 2011
Behavioural email is undoubtedly one of the best ways to improve conversion. Used correctly it doesn’t need to be difficult or expensive. This webinar will act as a beginner’s guide for anyone...
Benchmark Reports
September 1st, 2011
RedEye is delighted to release the third Behavioural Email Benchmark Study. Since November 2010 RedEye has been monitoring how online businesses use behavioural email. This study reveals the results, ...
March 1st, 2011
Following the success of RedEye’s first Benchmark Study in November 2010, 200 online retailers, insurance and gambling companies have been revisted to see if there has been any change in the way th...
Your data and deliverability questions answered
Many companies we talk to ask us how to improve email deliverability and protect email data. Tim Roe, RedEye’s Director of Data and Deliverability, has been helping RedEye clients improve deliverability and achieve whitelist status for the past 8 years. Tim was recently appointed onto the board of the Direct Marketing Association (DMA) Email Marketing Council and has served on the DMA Email Council Best Practice and Legal hub since 2010. In the section you can read some of the common questions raised regarding data deliverability and learn how to overcome these issues by reading Tim’s expert advice.
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