Resources
White Papers and Reports
April 27th, 2012
Over 50% of companies (surveyed by Econsultancy) rate A/B testing and MVT as highly valuable methods for improving online conversion. However, many are still failing to get the most out of online test...
April 2nd, 2012
Irrelevancy and unwanted frequency are the main reasons why consumers unsubscribe from marketing emails. Engagement segmentation is one of the best ways to ensure your emails are both timely and relev...
Interviews
March 16th, 2011
Tamara Gielen has over 10 years hands-on experience in online and direct marketing, working with companies such as Cognos and eBay. In 2009 Tamara became an independent email marketing consultant. Sh...
March 19th, 2010
Good deliverability is one of the most fundamental aspects of good email marketing. With ISP’s clamping down on spammy mail, many email marketers will spend millions of pounds on campaigns that neve...
Webinars
March 19th, 2012
Do you want to increase the amount of revenue generated from email marketing? Attend the RedEye webinar on Tuesday 3rd April to find out how. Presented by CEO Mark Patron and US Commercial Director B...
January 9th, 2012
Are you wondering what you can do to optimise your email campaigns and improve conversion? Join us for this insightful webinar. Presented by Matthew Kelleher and Brian McConnell, RedEye will share wit...
Benchmark Reports
March 2nd, 2012
How companies are using pre-purchase email marketing to initiate sales In the fourth of RedEye’s benchmark studies we compare how the retail sector, travel and leisure sector and insurance sector ar...
September 1st, 2011
RedEye is delighted to release the third Behavioural Email Benchmark Study. Since November 2010 RedEye has been monitoring how online businesses use behavioural email. This study reveals the results, ...
Your data and deliverability questions answered
Many companies we talk to ask us how to improve email deliverability and protect email data. Tim Roe, RedEye’s Director of Data and Deliverability, has been helping RedEye clients improve deliverability and achieve whitelist status for the past 8 years. Tim was recently appointed onto the board of the Direct Marketing Association (DMA) Email Marketing Council and has served on the DMA Email Council Best Practice and Legal hub since 2010. In the section you can read some of the common questions raised regarding data deliverability and learn how to overcome these issues by reading Tim’s expert advice.
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