Behavioural Email Benchmark Study – November 2010

RedEye has been using behavioural email to help clients improve conversion for the past 10 years. Behavioural email is the integration of web analytics data with email marketing to produce relevant, automated email campaigns.

Behavioural email programmes include:

Abandoned Basket/Booking/Quotation
Welcome
Quotation/Registration Follow-Up

This new benchmark study provides insight, advice and benchmarking statistics regarding the use of behavioural email by online companies within the retail sector, insurance sector and gambling sector.

The report has been produced to provide online marketers and email marketers with the following:

A look at how online companies are using behavioural email
An understanding of the effectiveness of using behavioural email

Benchmark Study download form:

In return for completing this form you will receive the download link to the free study as a PDF. (Please click here if you would like to read our privacy policy.)