Behavioural Email: Beyond Basket Abandonment

Basket abandonment email is one of the best known examples of behavioural email.

However improving conversion through behavioural email doesn’t have to stop there. Sending email campaigns based on site behaviour can drive a 30%-40% increase in response and conversion, and there are many different types of behaviours online marketers can exploit to increase revenue.

This white paper will look beyond basket abandonment and discuss the different types of automated behavioural email triggers that can be easily implemented by online marketers to help improve conversion.

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