Engagement Segmentation

How to successfully integrate engagement segmentation into your email marketing strategy

Engagement segmentation is a new concept in the world of online marketing.

The process allows marketers to segment customers based on the identification of all areas of engagement between an individual customer and an online brand. This includes all website behaviour as well as email interaction.

With between 70% and 80% of future sales coming from data already engaged with your brand, engagement segmentation is an extremely effective method for improving sales and conversion as well as improving sender reputation and deliverability.

In this new white paper RedEye will help you understand the importance of engagement segmentation and outline 8 simple rules to successfully integrate it into your email marketing strategy.

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