Analytics
Convert more traffic into transactions
RedEye’s web analytics service can help you identify what elements of your e-business are working and through expert support and training help you find out how to make it work harder.
Actionable analytics; providing genuine insight
Web analytics isn’t just a set of reports. At RedEye, our primary focus is to use web analysis to measure and improve online business. We look at this in two ways.
npower now has the ability to ask almost any question from RedEye’s product; this is why we chose them. I don’t need to pay for a massive in-house marketing database or a team of amazing analysts and statisticians because when I need help and advice RedEye is there to assist me. This is great and at a relatively low cost the service provides great value for money.
Conversion
- Segmented User Journey Analysis: Combining the data we hold with unlimited segmentation RedEye will optimise your site and analyse it from all perspectives.
- Usability Analytics: By combining the what and why of web analytics and usability, RedEye identifies problems, produces solutions and tests results.
- Behavioural Email: RedEye’s integrated program of web analysis with email marketing drives relevant communication to convert customers and prospects.
Retention
- User Centric Approach: RedEye’s single customer view allows web analysis to be completed at a personal level with de-duplication algorithms used to target true individuals.
- Predictive Modelling: By using an online database, our team (that has over 20 years experience with customer retention models) helps clients solve online retention problems before other companies even realise it’s an issue.
Flexible and service led approach
Our unique method of data capture and storage is customised to individual site requirements. Our expert analysts query data in an infinite amount of ways using unlimited segmentation, rather than just providing you with predefined and inflexible reports. RedEye understands no two companies want or need the same report. Our reports are devised to specifically help your business, targeting areas important to you.
At the heart of all reporting is our industry leading account management department. Each Account Manager works on a small number of accounts and is supported by a client services team. Our client services team is unique in the industry as the team is on hand to manage the day to day set up and offer full support whenever needed, helping the client gain full value from the database.
Commercial led implementation
RedEye’s comprehensive installation process includes a full team (not a technical support line) that design the tagging to deliver the outputs we know are needed. You can be installed and achieving all requirements in one month.
