Data Accuracy
Not all cookie-based solutions are equal
It’s RedEye’s belief that unless your online reporting is accurate, there’s no point reporting at all. If you want to make effective decisions that will genuinely improve your ROI, you need to know how your website is really performing.
RedEye’s unique combination of techniques and technologies ensures you have access to the most precise and meaningful data and reporting possible. Key features of our data handling include:
- A cookie-based solution that captures all data touch points to create a single customer view.
- Fully secure solution with ‘walled garden’ approach to data warehousing and management which exceed P3P and Data Protection Act compliance.
- Cookies and cache-busting algorithms help RedEye identify and track each individual user of your site.
For over ten years RedEye has been developing complex algorithms to clean and rationalise your data. Our unique processing ensures the following:
- Checks visitors have accepted cookies.
- Filters out non-human activity.
- Removes duplicate data such as double-clicks.
- Filters out known user groups (e.g. agency and client users).
RedEye's technology enables us to quickly identify and communicate with a very important segment of potential customers, which in turn has led to a dramatic improvement in our online customer conversion rate. Due to the success of this campaign we now plan to employ this method across our AA products.
We firmly believe this level of cleansing can only be done through batch processing. This means our level of data accuracy cannot be matched by any tool that claims to give you real-time online reporting. For most clients we end up filtering out approximately 5-20% of their raw data, which can easily represent the difference between making good or bad business decisions.
Moving one step beyond
RedEye also leads the way in data processing with industry leading de-duplication systems. Our systems positively identity visitors via a log-in, quote or a purchase. We are then able to de-duplicate a visitor’s unique identifier with their cookie(s) to resolve the issue of a person deleting cookies and using multiple PCs to access the same website.
The industry first report on cookie deletion written in 2004 by RedEye shows why doing everything possible to bring multiple cookies together is critical for data accuracy.
Offline Integration
Obviously, not all activity online ends online. In a multi channel environment many people will complete actions offline, be that in store, via a catalogue or over the phone.
By holding data in a customer centric manner, RedEye is able to integrate offline data with its online reporting to give the full picture of online effectiveness. This can include understanding the path of how people move through the site before picking up the phone or how people from specific stores around the country use the website.
To find out more call 020 7730 9958 or submit an online enquiry.
