Behavioural Email

Behavioural email integrates web analytics with email marketing. It is the only way to send highly targeted automated email campaigns based on the online behaviour of your customers. On average clients using behavioural email achieve a 20% conversion to sale.

Why use RedEye?

RedEye’s sophisticated analytic software collects data on how users behave on your website. Fed into our unique single integrated database, we can segment data based on hundreds of different variables of user behaviour (what was browsed; what was purchased; recency of visit; frequency of purchase; the list goes on). Using this information you can send highly targeted automated email campaigns that are highly effective.

Unlike remarketing solutions RedEye’s behavioural email service does not rely on third party integration and is therefore affordable, scalable and able to develop campaigns into complete automated lifecycle marketing programmes.

The detail…

Behavioural email can be one of your largest drivers of new revenue. It will dramatically improve the ROI of your marketing investment by converting more of your prospects into customers and encourage existing customers to spend more with you.

As your database grows, you need a segmentation tool that will easily allow you to group online prospects and customers into segments, allowing you to reach them with appropriate messages and offers.

To produce highly targeted automated email campaigns there are many different types of behavioural email triggers possible. Email triggers vary by sector and complexity; here are just a few examples: