Conversion Optimisation
What is conversion optimisation?
RedEye’s conversion optimisation process helps clients improve their online marketing strategy by integrating web analytics with website usability to fully understand the behaviour of online customers.
- RedEye’s experts in web analytics will help explain what users are doing on your website
- RedEye’s experts in website usability will help explain why users are behaving in a certain way on your website
Using information gleamed from accurate website analytics and thorough website usability testing RedEye will produce a tailor made conversion optimisation process for your business.
Web analytics, visitor segmentation, behavioural email and website usability form the core components of the conversion optimisation process, however specific multivariate tools are also incorporated.
The conversion optimisation process combines leading technology, online marketing best practice and expert knowledge of HCI (Human Computer Interaction) to build a bespoke conversion optimisation strategy for your website.
Optimisation that suits you
At RedEye we understand no one size fits all. No website is the same. No users are the same. We understand every online company needs to apply an online marketing strategy specifically designed to improve their online business.
RedEye’s digital marketing experts work with you to understand your online goals and objectives and help you answer critical questions about the performance of your website and the best way to improve your online conversion.
- Is your website easy to find?
- How can you engage with more site visitors?
- How can you improve conversion?
- How can you reduce churn and increase customer satisfaction?
- How should you segment your email communications?
Through accurate web analytics and thorough usability testing we will pull together a unique strategy designed specifically for the users of your website.
The online marketing strategies implemented through the RedEye conversion optimisation process are based on a conversion maturity model. The model provides a step by step process of online marketing activities to improve online conversion. Activities range from basic strategies to help improve website conversion up to creating a fully optimised site.
To find out more call 020 7730 9958 or submit an online enquiry.
