Competitor Benchmarking
Competitor benchmarking enables you to determine intelligently how your website is perceived by your customers, compared to your competitors. It can reveal which specific aspects of design, content or functionality are giving your competitors the edge, and what you can do about it.
Why use RedEye?
ASOS has seen exceptional sales growth in the past year, and it is very important to us to ensure we continually provide the best possible online experience for our customers. We were impressed with the impact of RedEye’s Competitor Benchmarking Groups methodology which provided us with greater insight into our user experience and customer engagement. The wealth of insight RedEye was able to generate in just two days of research was impressive.
ASOS
RedEye has its own usability division, optimum.web, specialising in optimising your website. The experts at optimum.web have been helping online companies improve conversion since 2000.
Our unique competitor benchmarking service provides a blend of usability and user centred design skills integrated with web analytics. This enables us to offer clients qualitative and quantitative data services completely unique within the usability sector.
Our innovative competitor benchmarking tests have been used by successful online retailers such as ASOS to craft a better customer experience by examining which aspects of competitor sites work better for their target audience.
The detail…
RedEye’s competitor benchmarking service is founded on a robust and reliable group research methodology. This methodology combines individual task based interaction, contextual questionnaire completion and group discussion to draw out subtleties of brand perception, usability, satisfaction and propensity to use.
Participants undertake identical tasks on your site and on nominated competitor sites. Key data is captured as they progress through tasks, and the experience is explored in group discussion.
Combining the benefits of one to one site interaction and group discussion, our competitor benchmarking service ensures all user feedback is grounded in real and targeted site use.
In setting up the tests we will work closely with you to identify the key tasks and points of investigation. Participants are recruited to accurately reflect the target audience. The reports include metrics for all the tasks and scorings from our usability analysis instrument. Together these provide user experience profiles for the sites tested.
Recommendations spell out where you need to focus your re-design effort to push your site ahead of the competition.
Clients testimonials
We are extremely impressed by RedEye’s determination to continually drive our email conversion through on-going reviews and testing of creative, timings and segmentation. Evans Cycles has experienced significant growth in the last 12 months towards which RedEye have played an integral role in our success.Evans Cycles
