Surveys

Customer surveys are an important part of understanding online user behaviour and gaining valuable customer insight. For a survey to be effective the questions need to be carefully devised to ensure the outcome helps you achieve your business goals. Used correctly surveys can play an integral part in understanding online customer behaviour and benchmarking website performance. Surveys can also help identify issues that need to be explored through further usability testing in order to successfully optimise your online business.

Why use RedEye?

RedEye’s specialist usability division optimum.web has been helping companies understand online user behaviour since 2000.

Surveys can be useful as standalone pieces of research, but they become particularly valuable when combined with analytics data and usability research. Experience shows that it’s vital to understand actual user behaviour as well as reported feedback. At RedEye our integrated services mean, not only can we help you produce quality, qualitative and quantitative research, but we can also advise on the most efficient combination of tools to fully optimise your online business.

At RedEye our integrated services mean we are uniquely positioned to combine findings from surveys with other data gathering services (user testing, HCI Groups, benchmarking, analytics) in order to provide a holistic understanding of online user behaviour.

The detail…

We design, deliver and analyse both online and email surveys. These can be valuable tools to complement qualitative research, giving you quantitative insight into the following…

User characteristics

What kinds of customers are coming to your site, and what are their reasons for visiting? How old are they? What do they do for a living? What are their interests?

User behaviour

What product features do they use? Which ones are they aware of? How often do they visit? What other sites do they use and why?

User task success

Are users able to find what they want? Can they achieve what they want to do?

User satisfaction

Do they like what they see? Does your site meet their expectations?

Preferences

What is compelling about your site? What is annoying or distracting? What would your users recommend to their friends?

Needs and wants

What should your site be providing that’s currently missing?