Usability for CRO
Live eye tracking is standard with all RedEye's usability/UX testing
Usability techniques are critical for uncovering and removing obstacles to conversion and for revealing the human factors that lead to the drop offs and failures that can be identified from analytics data.
They can help you to move quickly to identify winning design hypotheses rather than wasting your time testing non-essential variations. They can also reveal how expectations and experiences set up early in a customer journey can influence customer behaviour on a later page. In short, they give you the ‘why’ behind what customers are doing.
Why use RedEye?
RedEye optimum.web has made a significant number of recommendations to improve the usability of our site and to raise the awareness of usability among Nationwide personnel. We are now better equipped to integrate user needs into our developments.
Nationwide Building Society
Our unique service provides a blend of usability and user centred design skills integrated with web analytics. This enables us to offer clients qualitative and quantitative data services completely unique within the usability sector.
The detail…
Client observation of a mobile usability testing session
At RedEye, we typically make use of usability testing, expert usability reviews and user centred design within our CRO process. Combining these with analytics insight and the power of A/B and multivariate testing we help clients to target their optimisation activity most effectively.
Our usability labs in Victoria enable clients to observe real customers using their websites. This is often an eye opening experience which can help to create a new, shared sense of purpose and direction. Eye-tracking and screen recording are standard and help us to deliver high standards of analysis. Expert moderation ensures realistic customer interaction focusing on key journeys and points of investigation. Our labs are also set up to test on mobile and touchscreen devices and critically we can combine these seamlessly with desktop interaction to explore cross device journeys in one session.
Our innovative competitor benchmarking tests have been used by successful online retailers such as ASOS to craft better customer experiences by examining which aspects of competitor sites work better for their target audiences.
