Web Analytics Consultancy
We have always prided ourselves on having an extensive and highly specialised team who work on a strategic, tactical and administrative level to help clients get the most from online analytics. At the heart of our analytics proposition is our industry leading client services department with account managers and analysts (not sales people) working on only a small number of accounts.
Why use RedEye?
npower now has the ability to ask almost any question from RedEye’s product; this is why we chose them. I don’t need to pay for a massive in-house marketing database or a team of amazing analysts and statisticians because when I need help and advice RedEye is there to assist me. This is great and at a relatively low cost the service provides great value for money.
npower
- actionable reporting relevant to your business (not just numbers for the sake of it);
- true interpretation of data to produce results;
- genuine optimisation opportunities produced from linking analytics data with usability consultation;
- an ultimate understanding of both the what AND why of web analytics.
The detail…
Our dedicated team is not a telephone support line, (just there to offer advice on how to build a report or work out why you cannot login). They are there to help you with your business goals and objectives and will provide the following support:
- help you define the goals and core journeys for your site, (these are then used to set the analytics roadmap);
- use the goals and core journeys set to define your reporting requirements, so reports are actionable;
- apply the power of segmentation and help you determine where to use it with your own data to enrich your insights;
- build custom behavioural email programmes based on the analysis and data already built into your online marketing database.
At RedEye we make it our job to understand your website as well as yourself, and link our work to the goals that drive your business. This is achieved by regular meetings (on average we see our clients more than once a month) and daily communication via the phone or Skype.
The aim of the RedEye service approach is that we are an extension of your own team. We offer advice not just based on our extensive web analytics experience but also based on our experience of you and your specific goals.
To get the absolute best from web analytics, it’s important to build a culture where the insights you can derive are used to drive the website forward. The best websites are ones that are driven by testing and a user centred approach (the core basics of web analytics and usability). RedEye knows what is essential for an effective web analytics culture and can assist you with the following…
Training & knowledge transfer
RedEye is committed to high quality training, whether that is product specific training or around the importance and use of web analytics in general. It’s through high quality training that we empower you to take hold of your web analytics destiny and not rely on others to tell you what you can discover for yourself.
Deliver what the business wants
This is all about aligning your analytics to the goals of the company. It’s critical you understand your goals and then ensure all your analysis and reports work towards these goals. It’s through delivering analytics to your boss in a format he/she can manage and action, that you will get the senior buy in you need for analytics to drive the business.
Actionable data environment
Another critical element is to avoid data puking and just reporting numbers for the sake of it. Actionable data is the key to an analytics environment that will maximise your investment in both your solution and people’s time.
Selecting the right solution
RedEye has a proven track record in selecting the best solution to fit your business needs. We will work with your business to understand its specific needs and then evaluate the options available and select the best solution for your budget.
Testing
Ultimately the best environment for web analytics to flourish in is a testing culture, because at the heart of any testing strategy is the ability to analyse data, select the appropriate tests and then report back to decide on the outcome and next steps.
