Web Analytics
Over the last three years there has been an increased demand for accountability in web analytics. Whether it’s using top level enterprise solutions like Adobe Omniture, the best free product on the internet (Google Analytics), or our own database analytics solutions, RedEye is experienced in turning web analytics data into meaningful actions and giving you the ROI from web analytics you require.
Why use RedEye?
RedEye has enabled us to quickly identify and communicate with a very important segment of potential customers, which in turn has led to a dramatic improvement in our online customer conversion rate. Due to the success of our campaign we now plan to employ this method across AA products.
AA
At RedEye we make it our priority to integrate the best software with the best consultancy to get you the best results.
RedEye is best placed to achieve this because we combine over 14 years of experience in web analytics with a results based approach. In the last five years we have gone further to combine analytics with user experience techniques to best understand the needs of the online user.
The detail…
RedEye fulfils a full range of web analytics services, so whatever your needs we can assist you.
Analysis Projects
Benefit from the guidance of a team of experienced analysts who have worked specifically within web analytics for many years to provide analysis and insight on projects ranging from simple funnel analysis through to complex, segmented customer centric projects.
Proactive Account Management
RedEye’s industry leading account management department is there to help you fulfil your goals. Each member of the team only works on a very small selection of clients so they have the time to focus on your website and business goals ensuring you gain full value from the data available.
Whether you are looking for advice on KPI management or how to build an in house analytics structure, the RedEye team is there to assist you.
Implementation Support
RedEye has been implementing web analytics solutions for over a decade. Whether you need project management of the entire process or just trouble shooting advice, we can support you to ensure your set up is correct.
Usability Analytics
By combining the ‘what’ and ‘why’ of analytics and usability, RedEye identifies problems, produces solutions and tests results.
Behavioural Email
RedEye’s unique integrated database enables you to use analytics data to trigger email marketing. Using this one, integrated system you can easily produce highly targeted email communications, based on online behaviour, helping you convert more customers and prospects.
Predictive Modelling
By using an online database, our team (that has over 20 years’ experience with customer retention models) helps clients solve online retention problems before other companies even realise it’s an issue.
