Email Marketing
More profitable email marketing
Email marketing is highly cost effective and influences all online channels. Getting it right is key.
The days of spray and pray are coming to an end. Single offers to a customer base every week are not providing adequate return on investments. Developments in email marketing are rapid and critical to customer strategy.
The solution to these issues is to email customers and browsers as and when they are engaged with your website and to stop relying on offer led campaigns. The future of email marketing is behavioural and database driven.
At RedEye we can devise, facilitate and deliver a total email strategy. RedEye is the only organisation to integrate email and web behaviour into a single online behavioural database. Based on this single database platform, RedEye manage all elements of email marketing from concept inception (through strategic and contact planning) through to ensuring results are continually in excess of market and industry benchmarks. RedEye encompasses all forms of email, namely, promotional, transactional, event-triggered and behavioural.
RedEye’s email marketing strategy is based on the key tenet of database marketing and segmentation. RedEye can help you with:
- Strategic planning
- Content Strategies
- Segmentation
- Behavioural email marketing
- Triggered email
- Transactional email
- Retention strategies
- Creative development
- Campaign management and delivery
- Design, build and hosting landing pages and microsites
- Reputation and deliverability management
- Surveys and data capture
Email is an important part of our online marketing activity and RedEye’s service has transformed our email marketing. They are getting them out of the door very successfully, are reducing wastage and cost and improving conversion. Working with RedEye has proved to be a wise decision and the campaigns have been a great success.
Our email service is available as a managed service, self service/ASP, consultancy or a hybrid of all forms to meet your requirements.
RedEye gives you numbers that count
As experienced email marketers we recognise it’s not just click-throughs that are important. We provide access to a comprehensive range of email reporting and analytics tools to dig down into the results of each campaign. We analyse delivery rates, open rates, conversions and customer value right down to the behaviour of each responding individual. We do this to make sure you get the maximum possible return on investment for your email campaign and achieve meaningful insights for the next one.
Expert support and advice whenever you need it
Whether you’re looking for a solution to use in-house, or someone to manage the whole process for you, RedEye will provide the same level of service, reliability and performance. Whatever your situation our dedicated accounts team will supply the following help:
- Coach you through every aspect of your email campaign.
- Advise you on the best way to improve your email delivery rate.
- Build strategies that increase web conversion and ROI.
- Help you evaluate your communications to ensure they get opened, read and responded to.
- Work with you to ensure your offers are perfectly targeted and timed.
- Provide technical support for your email broadcasts.
- Bring objective insight to your campaign results.
To find out more call 020 7730 9958 or submit an online enquiry.
