Email Marketing
The goal of email marketing is to achieve engagement with your customers. The days of spray and pray are coming to an end. Single offers to a customer base every week are not providing adequate return on investment. At RedEye we provide highly targeted email marketing campaigns that will improve online conversion.
Why use RedEye
We are extremely impressed by RedEye’s determination to continually drive our email conversion through on-going reviews and testing of creative, timings and segmentation. Evans Cycles has experienced significant growth in the last 12 months towards which RedEye have played an integral role in our success.
Evans Cycles
RedEye encompasses all forms of email, namely, promotional, transactional, event-triggered and behavioural.
Our dedicated accounts team will supply the following help:
- Coach you through every aspect of your email campaign.
- Advise you on the best way to improve your email delivery rate.
- Build strategies that increase online conversion and ROI.
- Help you evaluate your communications to ensure they get opened, read and responded to.
- Work with you to ensure your offers are perfectly targeted and timed.
- Provide technical support for your email broadcasts.
- Bring objective insight to your campaign results.
- Help you improve online conversion.
The detail…
As experienced email marketers we recognise it’s not just opens and click-throughs that are important. We provide access to a comprehensive range of email reporting and analytics tools to dig down into the results of each campaign. We analyse delivery rates, open rates, online conversion and customer value right down to the behaviour of each responding individual. We do this to make sure you get the maximum possible return on investment for your email campaign and achieve meaningful insights for the next one.
At RedEye we can help you with the following, to ensure your email marketing campaigns achieve maximum online conversion.
- Strategic planning
- Content strategies
- Segmentation
- Behavioural email marketing
- Triggered email
- Transactional email
- Retention strategies
- Creative development
- Campaign management and delivery
- Design, build and hosting landing pages and microsites
- Reputation and deliverability management
- Surveys and data capture
- Lifecycle marketing and eCRM strategies
We can act as an ASP or you can use our fully managed service.
As RedEye’s email marketing service does not rely on third party data integration it is affordable, scalable and can be developed into complete lifecycle marketing programmes.
Our email service is available as a managed service, self-service/ASP, consultancy or a hybrid of all forms to meet your requirements. Whatever you’re looking for RedEye will provide the assistance you need to improve the conversion of your email marketing campaigns.
