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Emails that get through get results

Deliverability

Email deliverability: getting there and staying there

“The powerful monitoring tools we offer at Return Path quickly identify problems interfering with campaign success. Companies we accept into a Return Path partnership must meet extremely high standards and we are pleased to have RedEye onboard.”

Ken Takahashi, VP of Global Channels, Return Path

RedEye offers a market leading suite of email deliverability tools and services (powered by Return Path). These tools enable clients to fully understand what is happening with their email marketing campaigns and creatives, and allow them to manage email delivery in a challenging environment.





Through expert knowledge and reputation management RedEye is able to help clients receive white list status through the Send Score Certified programme offered by Return Path. This exclusive white list programme guarantees deliverability to over 1.3 billion mailboxes worldwide.

Getting the technical stuff right

The dedicated resource team at RedEye keeps up to date with any changes in best practice and ensures all client emails are complying with the very latest ISP recommendations.  

RedEye is uniquely positioned to provide knowledge and understanding of how to get in the “Inbox” and has a dedicated Deliverability and Reputation Management resource in-house providing the following services.   

Reputation Monitor

“When the team from RedEye looked me in eye and said ‘trust us, we will fix your deliverability and open rate issues and help deliver more orders’ I was sceptical, I had heard it before. But they were so confident we gave them 6 months to resolve our issues. It was the right decision as order volumes are up significantly year on year, with cost per order down thanks to RedEye.”

Marketing Director, Interflora

Your Sender Score is like a credit score for your email marketing program and Reputation Monitor allows you to keep track of it.

Reputation Monitor evaluates more than 60 different variables commonly used by email receivers in deciding whether to trigger filtering.

Reputation Monitor shows how email receivers rank your reputation, how you compare to other senders and what you need to change to improve delivery rates.

Campaign Preview

Campaign preview allows you to view your email marketing campaigns in over 50 different email readers (including mobile). It will identify HTML or content issues and fix them prior to deployment.

Campaign Preview can help you answer the following questions;

  • Do my images display and links work?
  • Are there are HTML errors or spelling errors?
  • Will my creative work trigger top spam filters?

  • Am I on a blacklist?

Mailbox Monitor 

Mailbox Monitor is the only product of its kind that provides data to understand how your sender reputation, infrastructure and authentication processes are affecting your email deliverability. Features include:

  • Campaign Diagnostics: Provides you with sending IP, domain, sender score, complaint rate and authentication check.
  • Deliverability by ISP: Shows you what percentage of mail hits the inbox, bulk and missing folders, by domain.
  • Complaints by Campaign: Informs you of the level of complaints generated by each campaign.

Blacklist Alert

RedEye’s Blacklist Alert notifies you when any of your IP addresses appear on a blacklist enabling you to take fast action to assure all your email marketing gets through to the inbox.


To find out more call 020 7730 9958 or submit an online enquiry.