eCRM Database Services
Are you looking for a database solution that allows you to fully support your online marketing requirements? Does your existing ‘offline’ database fail to keep pace with the volume of online and behavioural data collected? Can your database provide instant decision making and deployment solutions?
RedEye provides a truly online database solution. It is unique in the marketplace due to its ability to merge any data source to provide the optimal online database marketing solution in a timely fashion.
Why use RedEye?
We have done a lot of work with RedEye to understand the online behaviour of our customers. Incorporating online search activity into a behavioural email campaign has provided us with the perfect way to communicate with our customers during a key season. Working with RedEye has allowed us to not only generate a huge amount of sales, but also enables us to provide an excellent service, sending emails containing information relevant to each individual user. Compared to the general abandoned booking campaign we ran last year, we’ve increased ROI by 263%. We are very impressed with the results and look forward to rolling out further behavioural email campaigns in the future.
Monarch
The RedEye eCRM database has many unique benefits over traditional databases.
- The RedEye database solution is incredibly cost effective. It has been developed to support RedEye’s core business (email marketing, web analytics and conversion rate optimisation) and therefore benefits from low prices.
- Our commercial model is based on the level of intelligence we produce and manage, not the volume of data being processed.
- We are able to merge all data sources enabling the latest customer data to be available to the campaign tool.
- The RedEye eCRM database solution is fully scalable, supporting simple behavioural basket abandonment email marketing through to full offline and online single customer views.
- Our customer analysis and development experts have 15 years’ experience in dealing with online data, and using this data to provide clients with RFM, eCRM, engagement and activity segmentation solutions to improve ROI.
- With our tagging capabilities and the commensurate access to web behavioural data, RedEye guarantees to improve the relevance and thus effectiveness of any existing segmentation a client may have.
The detail…
The key to maximising growth in online customer lifetime value is relevant and timely communication. The RedEye database is able to react instantly to online behaviour, combining customer value, loyalty, purchase history and propensity to purchase again with the most recent engagement with the brand online. This enables you to deploy constantly optimised marketing messages, vastly improving the likelihood of conversion.
This unique approach to eCRM and database marketing also benefits your customer. Consumers respond to relevant communications and appreciate intelligent marketing. On-going relevant and timely marketing improves lifetime value and protects your customers against predatory competitors.
