Reduce customer acquisition costs and increase conversion
Many online marketers spend millions of pounds creating campaigns to generate website traffic. However, on average only 2-3% of online traffic converts. The trick to improving both conversion and ROI is spending the right money on the right media. Understanding the exact success each of your marketing efforts has on immediate sales and on other campaigns, will allow you to get more from your budget and improve your customer acquisition costs.
Why use RedEye?
Through the development of Media Mix reporting, monarch.co.uk’s long term relationship with RedEye has really paid dividends. Using RedEye for all web metrics, campaign tracking and our e-CRM programme has given monarch.co.uk a true apples-for-apples insight into what is and isn’t working for us online. Adding Media Mix has allowed us to make further commercial decisions with confidence and has resulted in an improved understanding of customer behaviour plus delivered real cost savings with no negative impact on booking volumes.
Monarch
RedEye has over 10 years experience in web analytics and using analytics to interpret online user behaviour in order to improve ROI.
With RedEye’s media and campaign attribution analysis we collect data from a range of inputs in order to achieve a full picture of online user behaviour; where users come from; what online customer journeys are made and what are most effective; how different online sources of media integrate with each other in order to create a conversion.
RedEye’s highly sophisticated software will show exactly what is and what isn’t working to convert your users into buying customers. Providing such an in-depth view isn’t always easy, as customer acquisition data can be scarce, but RedEye’s unique data collection technology enables us to provide the most thorough analysis possible helping you make the right decisions in order to reduce customer acquisition and increase conversion.
The detail
You probably know how many visitors you have to your website each day and how long they spend with you. If you use AdWords and SEO programmes you may also have some idea on how much it is costing you. However, a customer may be influenced by any number of affiliate, search, email, banner or social campaigns before they complete a purchase, and the ability to successfully optimise online campaigns is lost because traditional campaign reporting does not tell the full story.
RedEye’s suite of Media Mix reports will enable you to evaluate the full customer journey from how a user first enters your site through to when they make a purchase, and all that’s in-between. These reports show how your online campaigns work together, enabling you to optimise them, and evaluate costs based on overall performance.
