Usability & Accessibility
At RedEye, our specialist usability division, optimum.web, helps clients improve conversion and the customer experience by optimising the effectiveness of their websites.
If your site delivers a bad user experience it will frustrate your customers and could damage your reputation. Even great sites have to be improved to keep up with users’ expectations and stay ahead of the competition. So it makes sense to ensure your site is as easy to use as possible. To achieve this a site has to be subjected to professional usability research.
RedEye optimum.web delivered what we wanted; a detailed, thorough analysis of the usability of our site. This helped us present more clearly the extensive amount of wine information we provide online and improved sales. Their recommendations focused on specific actions we could take, leading to www.bbr.com now commonly regarded as being the best wine e-Commerce site.
We help clients discover how usable and accessible their sites are by answering three critical questions:
- What are the strengths and weaknesses of my website?
- How does my website compare with my competitors?
- How can the design of my website be improved to enhance usability and accessibility?
We do this through:
- Fast usability testing and expert reviews that won’t slow you down
- Accessibility audits and testing with disabled users to ensure you are not losing business
- Information architecture and user needs research to understand the needs and expectations of your customers
- User-centred design that keeps your customer at the heart of the process
- Heuristic reviews, online brand research and cultural analysis
The usability of a website has a significant impact on its success. As such the user must be at the heart of the design process.
