Content Testing

Content testing checks that users can easily understand all items that appear on a site and, importantly, that they are able to correctly interpret the information they read. Accordingly, it identifies any problem areas that may require simplification or re-writing.

RedEye optimum.web’s testing methodology is tailored to provide bespoke testing scripts, questionnaires and data analysis instruments for all client and it delivers rich qualitative user feedback plus quantitative data as follows:

• Individual performance ratings for each page against a number of critical, generic comprehension indicators
• Individual performance ratings for each page based on its ability to address specific information and communication objectives pertinent to the client
• At-a-glance, comparative performance data for all topics
• Overall success scores (OSS) for all topics

After testing a fully comprehensive report is produced covering quantitative and qualitative findings and clear recommended actions.