Mobile Usability Testing

As smartphone use increases it is becoming important to develop a user experience that is as effective on mobiles as it is on a desktop or laptop computer.

Some businesses prefer to develop a mobile version of their website that is automatically presented when a mobile device accesses their site; others are happier to let their existing site be viewed on the phone’s browser. Yet another choice a device specific mobile app. Whichever way is chosen, there are usability development considerations that must be taken into account to ensure page load speeds, as well as access and usage, are not impeded by smaller screen sizes.

Tablets

The mobile sphere is not just about smartphones. Tablets are becoming an increasingly common way for people to browse online in their leisure time.

How important are tablet users to your business? Well, iPads have also been shown to have conversion rates that can be twice as high as desktop sites. Optimising websites to ensure these users are catered for is critical for some businesses.

Why use RedEye?

RedEye has it’s own usability division, optimum.web, that has been helping companies improve conversion through understanding user behaviour since 2000.

The mobile usability testing we provide does not just ensure your website or emails render well on a mobile device, based on our user centred approach we ensure you provide the best possible service for mobile users. This in turn will improve ROI and generate more revenue for your business.

The detail…

The choice of whether to develop a mobile version of your site or stick with the existing architecture will often depend on the nature of the business and the transactions that need to be completed. At RedEye, we not only evaluate how your site can be navigated and viewed on different devices, but also look at the traffic generated from these different systems. This enables us to recommend the best way forward to achieve better online conversion and impressive ROI.

We conduct usability research for mobiles in much the same way as we research usability testing for regular browsers. By doing this we are able to take the huge amount of experience and knowledge gathered in this area and apply it to the usability issues that people have when interacting with a mobile website.

With the research completed, we target improvements that will make a more satisfactory mobile engagement.

The insights that mobile testing can deliver allow you to:

• Discover what grabs your users’ attention.
• Understand the problems visitors have navigating in smaller spaces.
• Identify the obstacles mobile users experience when completing a purchase or filling out a form.
• Pinpoint any media problems (photos, video and music)

Other issues are also exposed and, together with the above, they provide us with qualitative data to make informed decisions when assessing new designs for your regular site or the mobile version.

Other mobile / outdoor hardware

As computing becomes even more ubiquitous and pervasive, computers are popping up in some unlikely places. At Redeye we are prepared for the future of mobile and everywhere computing and have the capabilities to test any device in any location.

If you have an in store touchscreen kiosk, an innovative device to increase productivity, or a new way to engage with your customers contact us to find out how we can help test your mobile or outdoor device.