Usability Testing
Client observation of a mobile usability session
Usability testing reveals the real issues users have when interacting with a website. Good analytics interpretation can tell you what your customers are doing, but one-on-one usability testing, including real time eye tracking can tell you how site visitors engage with your website, or fail to engage. Using these methods we can provide the following insight:
- reveal what grabs users’ attention;
- understand how visitors navigate your website;
- show where your users are looking;
- discover why users may abandon a purchase or terminate a form;
- determine how users make decisions and the strategies they use.
This insight provides qualitative data necessary when assessing website optimisation. It enables you to make improvements that will keep visitors on your site for longer and help them complete a transaction – be it a purchase, booking or application.
Why use RedEye
Thank you so much for the work you have done on the project - not only has it been really easy to do which is a compliment to your project management and efficiency but also your specialist knowledge and approach. I have really enjoyed working with you and would not hesitate to do so again… I have got to say it is one of the best laid out usability reports that I have seen! The recommendations are great as well. Everyone has commented that they thought the presentation was really well laid out and effective in getting across what we need to do... I will of course keep you in mind for future projects.
Marks & Spencer
RedEye’s specialist usability division optimum.web has been helping companies understand online user behaviour since 2000. We have helped major brands such as ASOS, M&S, Ford and esure as well as major Government departments and parliament.uk.
Our approach to usability testing sets us apart from our competitors:
- Two experienced usability consultants undertake the testing, one acts as lead moderator interfacing with the user while the second remotely monitors each session to capture user quotes and analyse users’ words and actions in real time.
- Both consultants are then involved in analysing the findings to maximise objectivity and expert interpretation.
- We deliver you a report focused on actionable recommendations. We don’t just tell you your site’s shortcomings but tell you how to correct them.
The detail…
Live eye tracking is standard with all RedEye's Usability/UX testing
The industry standard usability testing software (Morae recording) is integrated into our research lab enabling recording of all user actions (mouse/keyboard) and screen/page changes. The support consultant captures all notes and quotes in Morae, enabling these to be aligned with the test recordings.
The one-to-one sessions in our specialist lab are carefully planned and moderated to cover all relevant points of investigation whilst allowing users to behave naturally, without being led.
Client observation facilities enable you to watch real customers interacting with your site. This is a great way to break through preconceptions and develop consensus around optimisation solutions.
We use a quality, professional recruitment approach enabling us to work with the demographic/segment(s) of your real customers. This is a key point of strength for us over our competitors; we don’t simply use lists; we screen out people who have attended research sessions before.
All our testing incorporates real time eye tracking as standard. The benefits of utilising eye tracking in real time are significant. The test moderator is able to observe where the user has or has not looked when attempting to accomplish tasks and goals and therefore can be more effective in deciding when to enquire further or to simply observe.
The client team can also watch the live track and fixations which immediately improves understanding of how the user perceives the site designs.
