About Us

Overview

RedEye is a conversion rate optimization specialist with practical, in-house expertise in usability, web analytics, behavioral email, user experience design and AB/multivariate testing.

Our unique client services team and dedicated account managers have always been an important part of our business, ensuring that we provide the best possible service to our customers.

Now, with over a decade of experience, we provide a full range of services designed to help our clients improve conversion through understanding their customers and targeting them effectively.

Why use RedEye?

• Our highly sophisticated technology enables in-depth reporting and extensive segmentation, unavailable elsewhere in the market.
• Our dedicated team pride themselves on delivering a high standard of service, whether it is through email, usability or analysis.
• We are committed to helping you improve ROI and make more money for your business (the results speak for themselves).

Our History

RedEye was established as an analytics business in London, in 1997. In 1998, our company devised the first full-featured, integrated site and campaign analysis tool. By 2001, RedEye was running the first behavioral email program; and in 2005, we bought e-relationship marketing company Ltd ‘e-rm’ – strengthening the integration between analytics with email marketing, in order to improve conversion. During this time, optimum.web also became part of RedEye, expanding our services to include website usability.

In 2010, Behavioral Email onDemand was launched. This self-service solution provides a simple way for companies to create behavioral email campaigns for issues such as basket abandonment.

RedEye now has three UK offices (London, Milton Keynes and Crewe).  In March, 2011 we opened an office in Dusseldorf, Germany, followed shortly thereafter by our first U.S. office in Montclair, New Jersey.

Today, RedEye helps hundreds of clients improve online conversion. Our clients include Skype, Ford, French Connection, Radley, Superdry, Interflora, Monarch, Haven, Sainsbury’s Bank and esure.

RedEye previously won the NMA Award for “Best Use of Email” and was shortlisted in the Econsultancy Innovation Awards 2011 for “Innovation in Email Marketing.”