Behavioral Email onDemand
Our people
Mark Patron, CEO
Mark has been involved with RedEye for the past 5 years. He helped the company grow by introducing e-rm and optimum.web to the company, before being appointed CEO in 2006. Mark is non-exec Chairman of Twenty PLC which he helped float on AIM in 2006. Previously Mark was MD of Claritas, now part of Acxiom, which he built over 14 years into the UK’s leading lifestyle data business, with 350 staff and over £30m revenues and was Chairman of Abacus Europe, the data division of DoubleClick.
Brian McConnell, President – US
Brian McConnell joined RedEye in 2011. He worked on RedEye’s US market test and now leads the RedEye US office. Brian has held numerous senior management roles at online and offline direct response companies. Previously he served as president of WWAV Rapp Collins – North America where he helped launch the North America office and assisted US direct marketers into the UK market. He has worked at NDL and ICOM in senior management roles and has participated on DMA advisory committees. Brian is a graduate of the Pratt Institute in New York City.
Garry Lee, Chief Operations Officer
Garry Lee has worked in online analytics for over 10 years. He began client side using the original WebTrends products and has spent the past 9 years with RedEye focusing on online behavioral services and segmentation. During this time Garry produced the first UK results from analytic driven behavioral email, led industry setting analysis tracking technologies and launched a leading media attribution system – Media Mix. Garry is a professional member of the Web Analytics Association.
Tim Roe, Director of Data and Deliverability
Tim heads the data segmentation and deliverability strategy for RedEye clients. Tim has over 20 years marketing experience. He is currently developing the use of online engagement segmentation to optimize and improve clients ROI from email. Tim’s experience covers the main vertical markets including travel, retail, finance and gaming. Tim is a professional member of the IDM and has spoken at a number of industry events. He also sits on the Best Practice and Legal hub of the DMA (email).
Chris Gibbins, Head of User Experience
Chris Gibbins has extensive hands-on experience in usability testing, user experience research, eye tracking, information architecture and user-centered design; plus, a background in web development, animation, illustration and art. Chris joined RedEye’s specialist usability division, optimum.web, in 2007. Over the last few years he has played a vital role in the development and implementation of RedEye’s conversion rate optimization strategy combining usability, analytics and AB/multivariate testing.
Alan Burns, Chief Technical Officer
Alan started his career in IT at the Science and Engineering Research Council, researching computer networking on the project that created The Internet. In 1979, he joined Systems Designers Ltd (now EDS, an HP company) as a programmer on the first commercial packet-switching network for the Deutsche Bundespost. After 11 years Alan co-founded an eCommerce Solutions company which he ran for 12 years. Alan joined RedEye in 2003.
