Blog
Over the past 4 decades email has evolved into one of the most highly targeted forms of direct marketing. Not only is the method fast and cheap, but it has opened the door to how marketers can monitor and react to consumer behavior in a way that was never previously possible. Below outlines some of the [...]
A year ago I was speaking with a prospective client that had asked to set up a meeting to learn about our products and services. With such a huge client I had prepared a standard presentation of our capabilities and then customized a number of the slides to their specific vertical and product mix. During [...]
Cart Abandonment, Shopping Cart abandonment, whatever name you attach to it, is accepted practice in email marketing. Have you considered adding a follow up email to cart abandonment email in your campaign? An additional Cart abandonment sent as a follow up to the initial Cart abandonment can increase engagement and drive conversion. RedEye uses cart [...]
Recently I was scanning my Facebook news feed and came across this post from a former colleague and good friend. “Dear iTunes: We’ve had a relationship now for several years and yet, you insist on sending me email blasts about Justin Bieber!” With all due respect to Mr. Bieber, my friend is not a “Belieber” [...]
eTail West is the leading conference for the online and multi-channel retail industry. This year it was held in Palm Desert, California. With temperatures in the 70’s and bright sunshine during these late February days, it’s no wonder hundreds of retailers come here. I attended a pre-conference day dedicated to email optimization, personalization and segmentation. [...]
During recent meetings with clients and prospects an issue has come to mind; who exactly is responsible for deliverability. Defining ‘responsible’, as who gets the blame if everything goes wrong? At a recent meeting, an eCommerce Director was explaining a difficult deliverability issue that his business was facing. They were clearly laying the blame at [...]
The more emails you send the more revenue you generate right? But what if those emails are not getting delivered? As email marketers we all quietly worry about deliverability but are afraid to reduce email frequency. Often senior management orders increases in email frequency with the belief that if we send more, you get more [...]
In 2013, consumers will be using more and more mobile devices instead of desktops and laptops than ever before. With the expansion of the smartphone and the categories within the smart phone segment; and the range of sizes within the tablet and cellular segments; it is very important to recognize this usage trend and adapt [...]
With online sales hitting new record highs this Christmas and New Year, email is now proving to be very important as a core revenue driving channel. However, getting it right in order to improve revenue, isn’t as simple as it sounds. It’s all too easy to just send email after email in order to produce [...]
It sounds easy – right customer, right offer, right time and more recently right channel. As the meerkat would say… simples! So what’s the problem? Well, in the spirit of answers are easy, it’s the questions that are difficult, let’s start with some questions and challenges. Challenges First customer analytics has become much more complex [...]
Blog Categories
- Analytics (12)
- Behavioral Email (19)
- Email Marketing (27)
- Engagement (4)
- In the press (9)
- Mobile (2)
- Multi-channel marketing (1)
- testing (1)
- Usability (1)
Services
Behavioral Email
Email Marketing
