Case Studies
The Hanger Project was looking to increase conversion and revenue from their ecommerce website. They needed a solution that would entice users to come back to their site to complete the purchase process.
Evans Cycles, the UK’s largest quality cycle retailer, has achieved significant business growth despite the economic downturn. Determined to perpetuate success, Evans Cycles has undertaken the task of optimizing its email marketing to improve revenue further.
Email marketing has always been an important part of Budget’s online business. Previously the company had used email to send general newsletters and confirmation mailings. The blast approach resulted in many email being unopened, leading to low conversion rates and a low ROI.
Monarch wanted to find a way to produce a timely and relevant email campaign that would generate bookings. The company wanted to avoid bombarding customers/users with random special offers as they knew, if these emails were unwelcome they would damage both email reputation and brand reputation.
Fraudulent insurance claims lead to higher premiums for everyone. By identifying high-risk claims up front, online insurance provider eCar hoped to save money, and provide the best possible rates. Utilizing powerful web analytics technology, RedEye’s Risk Alert program was able to identify a high proportion of high-risk applications for eCar – and stop fraud in its tracks!
Monarch, a well-established travel website, needed a timely and relevant email campaign to generate fresh bookings. The challenge was to find customers who were ready for purchase, discern what type of travel they were most interested in, and then incorporate that into a targeted, focused and enticing email campaign. In two months, the campaign conceived by RedEye achieved a click-to-sale conversion of over 6%, generating over 6,000 bookings – nearly 100 bookings a day!
Email marketing has always played a vital role in Budget’s online business. However, many of the company’s general newsletters were going unopened, leading to low conversion rates – and a low ROI. By creating a highly-targeted, cost effective program of automated, segmented behavioral emails – based on a wide range of captured data – RedEye helped Budget achieve a 14% conversion rate and a ROI of 1463%, while reducing costs by 20%.
ASOS, an online fashion retailer, had already worked with RedEye to improve their customers’ online experience; and wanted to explore all avenues to ensure that they were delivering the best service possible. RedEye ran a series of investigations to research how the experience of finding, viewing and purchasing items on the ASOS website compared with that of key online competitors. RedEye’s recommendations were then integrated into the site, and ASOS continues to be phenomenally successful – defying retail trends.
Insurance provider esure wanted to know where customers were dropping off during the online payment process on their website. Through conversion rate optimization – a new service – web analytics allowed RedEye to help esure provide a better experience to their customers, and thus, ultimately improve website conversion.
Getting Personal, a fast-growing gift company, relied on email to drive sales – until their untargeted mass mailings led to deliverability issues. The company had become blocked by several ISPs, and many email campaigns were failing. RedEye suggested a highly targeted approach, based on engagement segmentation – ensuring that the most engaged customers received emails more frequently, and the less-engaged ones were targeted with a specific program to promote re-engagement. The result? Deliverability reached 99% -- and revenue soared by 51%. Now that’s one great way to get personal!
Despite the economic downturn, Evans Cycles had achieved significant business growth, and wanted to optimize their email marketing to improve revenue further. Evans Cycles turned to RedEye to overhaul their email marketing through a combination of deliverability, campaign lifecycle marketing and behavioral segmentation – leading to a 103% growth in email revenues.
With over 1.5 million customers, phone recycler Envirofone had a substantial database of email addresses; but with poor deliverability, it was all to no avail! RedEye’s task: to develop an effective strategy. The goal was to engage more recipients, and enhance the lifetime value of Envirofone’s customers. The database was cleaned up, users were segmented and email campaigns were optimized. The results? Click to find out.
Online travel agency Haven Holidays had a problem. While potential customers visited their website quite frequently – dreaming of lovely vacations, and beginning the booking process – they often drifted away. RedEye conceived a pro-active “abandoned basket” email campaign, based on analytics, data capture and targeted, specific emails. The campaign was aimed at re-engaging these wandering customers – and capturing lost sales. The new, focused email strategy led to an astonishing overall ROI of 2,815%, creating joy at Haven Holidays – and lovely holiday memories for their customers.
Floral and gift etailer Interflora has always relied on email marketing as an important source of new business – but they’d run into some rough spots with their approach, often landing in a potential customer’s spam box. By implementing an innovative new strategy, RedEye introduced a smarter customer contact plan that improved Interflora’s reputation and created better customer relations. Sales improved – and the campaign won “Best Use of Email” at the NMA Awards 2010!
Like most online retailers, catalogue company Clifford James – part of the multi-channel retail group, BVG-Airflo – was aware of the large number of users who abandon online shopping baskets before completing a purchase. BVG wanted to find a way to re-engage these users, and convert more of them into buying customers. Using a behavioral email campaign geared towards abandoned baskets, RedEye helped Clifford James set up an elegant, successful email campaign, leading to a 678% return on investment.
Warner Leisure Hotels’ mass promotional mailings had created a drop in their inbox placement rates. Warner needed to improve its reputation – and improve the way it communicated with customers. RedEye worked with Warner to produce a new email marketing strategy based on segmenting data and relevant, tailored emails. With RedEye’s help, Warner was accepted into Return Path’s prestigious whitelist certification program – leading to an amazing 99% delivery rate!
Following an analysis by RedEye of MacDonald Hotel’s website, several opportunities were presented for improvements relating to registration, hotel searches and the booking process. MacDonald Hotels implemented RedEye’s conversion optimization process, including a behavioral email program to re-engage users who began a booking but failed to complete it. Overall, using the optimization project recommended by RedEye, a 4700% ROI was achieved.
William Hill, a premiere online betting site, wanted to grab visitors’ attention and convert them to registrants. RedEye recommended a tiered program of actions over a 6-month period, including testing, targeted behavioral emails, and web analysis. Using RedEye’s program, an excellent conversion rate optimization was achieved.
Sainsbury’s Bank – a savings, credit card, pet, life, travel & car insurance company – asked RedEye to help in the task of increasing conversion across a full range of products – a job made more difficult by the absence of direct, regular access to customer and prospect data. Through analysis, segmentation strategies, triggered emails and a greater understanding of customer preferences, RedEye was able to help develop better communications, leading to an unpredecented return on investment of 750%. Now that’s something you can bank on!
Interflora was having a problem with email deliveries to customers, especially at their peak sales times of Christmas, Valentine’s Day and Mother’s Day. Interflora’s previous email supplier was unable to resolve these issues. Interflora asked RedEye to grow their business with a more effective email marketing plan. RedEye took the challenge, and proposed a multi-dimensional solution. The result: orders immediately began to increase, and have showed a significant, year-on-year improvement in sales – and, best of all, a decrease in cost per order!
As with so many of the successful companies that approach RedEye, Halfords Autocentre – a MOT (Ministry of Transport certification), car servicing, tire and repair specialist – wanted to find a way to boost sales while maximizing ROI. In this case, Halfords hoped to use their usual MOT reminder emails to help boost revenue. RedEye helped produce a dynamic, personalized email template – in some cases, with a discount as incentive – that drew in more business – leading to a total ROI of 5705%.
Monarch, a successful travel website, wanted to understand the true value of their online media, and how that affected sales and conversion. Over the course of a year, RedEye built a unique data view, allowing Monarch to understand which channels influenced the completion of a sale, and tracking the full customer journey on their site. As a result of this analysis, Monarch made media spend changes and saw a reduction in cost and an excellent increase in revenue.
