White Paper and Reports
This fourth volume of five papers looking at the email lifecycle focuses on stage 4: retention. If you want to retain your subscribers and retain your customers you need to be continually sending them information they will want to receive; and the best way to do this is through extensive segmentation, based on both online [...]
Purchase abandonment is a serious issue for online companies. This white paper looks at two key issues causing abandonment – user experience and indecision. It provides advice on how to combat these issues through the use of targeted behavioral email. This white paper will help you understand your customers and how to effectively communicate with [...]
Behavioral email has become one of the most effective forms of email marketing. It has evolved from a basic registered and not purchased email strategy for ecommerce websites into a multitude of triggered programs specifically targeted at unique users to help improve ROI and conversion. This white paper helps you understand the basics behind the [...]
This third volume of five papers looks at email lifecycle stage 3: developing the customer relationship. Subscribers that have already bought from you once are key targets when it comes to building revenue through email. Producing relevant and targeted email information to nurture these key users is one of the best ways to improve conversion. [...]
This second volume looks at stage 2 of the email lifecycle: conversion. It addresses how to use email to convert more subscribed users into buying customers. Unfortunately, no matter how great your website is, not all users who visit your site will immediately buy something. However, if they have taken the time to register for [...]
Email has cemented itself into the armory of the modern digital and direct marketer. One of the best ways to maximize email engagement is by targeting users based on where they are in the customer lifecycle. The collection of new email addresses is a vital process to secure growth in any email database. Studies have [...]
Segmentation is the process of partitioning markets into groups of potential customers with similar needs or characteristics, who are likely to exhibit similar purchasing behavior. Forrester Research predicts that by 2014, consumers will receive more than 9,000 opt-in emails per year. As emails compete to be opened, they must become more relevant to the user. [...]
Using predictive segmentation to improve relevance and increase ROI Use predictive segmentation to improve relevance – and increase ROI. Employing targeted campaigns based on segmentation is one of the best ways to boost the results of your email marketing and improve ROI. RFM (Recency, Frequency, Monetary) segmentation is one of the most effective methods of [...]
Basket-abandonment email is one of the best-known examples of behavioral email; however, improving conversion with email doesn’t have to stop there. Email campaigns based on site behavior can drive a 30%-40% increase in response and conversion – and there are many different types of behaviors that online marketers can exploit to increase revenue. This white paper [...]
How behavioral email can boost conversion during the holidays. With 90% of online retailers increasing mail volume during the holiday season, competition is fierce – and all email marketers face a battle for inbox placement as they strive to convert more browsers into buyers. Fortunately, behavioral email is one of the most effective ways to improve conversion. This [...]
