Behavioral Email onDemand
White Paper and Reports
The world of email marketing is changing. To maximise email campaigns marketers need to be aware of the link between the customer lifecycle and the lifecycle of an email address. Using email to target users based on where they are in the customer lifecycle will improve relevance and engagement, ultimately increasing conversion and ROI. This [...]
8 actions to achieve a successful campaign this Christmas Christmas is one of the most important times for online retailers. Last year 83% of online retailers increased their email volume during November and December. With the number of emails sent likely to increase in 2011, and ISP’s tightening their grip on what emails make it into [...]
How to recapture lost sales and make more money Remarketing via email is one of the best ways to recapture lost sales and improve ROI. This white paper will help online marketers understand the benefits of using email remarketing and provide clear information on how email remarketing works. It includes advice on best practice email [...]
Segmentation is the process of partitioning markets into groups of potential customers with similar needs or characteristics who are likely to exhibit similar purchasing behaviour. Forrester Research predicts that by 2014, consumers will receive more than 9,000 opt-in emails per year. As emails compete to be opened, they need to become more relevant to the [...]
Using predictive segmentation to improve relevance and increase ROI Using targeted campaigns based on segmentation is one of the best ways to improve the ROI of your email marketing. RFM (recency, frequency, monetary) segmentation is one of the most tried and tested methods of segmentation used in direct marketing. It is based on the presumption [...]
Basket abandonment email is one of the best known examples of behavioural email. However improving conversion through behavioural email doesn’t have to stop there. Sending email campaigns based on site behaviour can drive a 30%-40% increase in response and conversion, and there are many different types of behaviours online marketers can exploit to increase revenue. This [...]
How to use behavioural email to improve conversion this Christmas As 90% of online retailers increase mail volume during the holiday season, all email marketers will face a battle for inbox placement as they fight it out to convert more browsers into buyers. Behavioural email is one of the most effective ways to improve conversion. Stuffed with helpful [...]
How to successfully integrate engagement segmentation into your email marketing strategy Engagement segmentation is a new concept in the world of online marketing. The process allows marketers to segment customers based on the identification of all areas of engagement between an individual customer and an online brand. This includes all website behaviour as well as email [...]
A look at the past, present and future of behavioural email marketing In the past 10 years behavioural email has become one of the most effective forms of email marketing, resulting in ROI figures as high as 750%. Despite its growth marketers are still making mistakes in understanding the basics behind the strategy and how [...]
